The UK’s largest trade fashion exhibition Moda is launching a new national platform for lingerie and swimwear called Moda Lingerie & Swimwear.

Schedule for Feb. 21-23, 2010 at the NEC, Birmingham, Moda Lingerie & Swimwear will run alongside the national trade shows Moda Woman, Moda Accessories, Moda Footwear and Moda Menswear. Together they’ll form the most important trade event for the UK fashion and footwear industries.

Many brands are already supporting the launch of the new trade show including After Eden, Boobs & Bloomers, Christina, Lingadore and White Swimwear.

In common with other Moda shows, Moda Lingerie & Swimwear will feature a bespoke stand build and premium retail-quality lighting, with refreshments, networking and feature areas also located within the lingerie and swimwear hall.

“It was a great experience to show within a well-lit, contemporary environment that benefited from a great atmosphere the whole time we were there,” said Nigel Addison, sales director of the major UK supplier Eveden, which also took part in Moda Beach in August. “Being part of a wider fashion exhibition can only bring positives to the lingerie industry.”

—Melanie Gropler