True Religion, the US premium denim brand born in 2002, has launched "Made in Italy", a new own line that is totally manufactured in Italy in laboratories that combine technology and traditional tailor made savoir faire.

The new jeans line is sold worldwide and characterised by a new claim “Styled in California, Made in Italy”. It is made with high-quality denim and made up of 18 items each for men and women. The whole offer includes two product groups - 50’S Group and 1971 - all of which are made with high-quality denims (stretch for women and non-stretch for men), elaborate finishing’s and careful detailing.

The 50’S Group sub-collection is characterised by the classic heritage US denim and distinguished by stitching in lively pop hues. The 1971 selection is also vintage-inspired. It is made with stretch denim for both men and women and available in indigo blue and black denim as well as in over-dyed fabric variants.
The first 'Made in Italy' styles will enter stores during Fall/Winter 2013 and retail between €189 and €259.