Global fashion search engine Lyst has analyzed the most influential fashion trends, celebrities, moments, brands, products and collaborations of 2019.
According to the search engine platform 104 million shoppers started their fashion search at Lyst in 2019. The global fashion search engine has analyzed the search queries, site visits and sales of six million fashion items from over 12,000 online stores. In addition, global media reports and developments of the biggest brands and trends of the year in the social media were taken into account.
Sustainable fashion and resale topics more popular than ever
The results showed that searches for sustainable fashion have risen by 75% with an average of 27,000 searches per month. Compared with 2018, this figure was 47%. The sustainable Rowe jeans from Weekday was Lyst's bestselling jeans in 2019. Sustainable denim and sneakers were the most popular product categories. Searches for sustainable materials also increased; 102% more for Econyl, 52% for organic cotton, 130% for Repreve and 42% for Tencel. In addition, 255% more page impressions were recorded for fashion items intended for resale.
Streetwear products still in great demand
The "Oversized Sneaker" by Alexander McQueen is the most popular sneaker of the year. Shoppers spent an average of €174 on new sneakers this year, 39% more than in 2018. Off-White is the most sought-after brand of the year and also, along with Ikea, leads the list of the most influential collaborations. The most coveted logo of the year is Fendi's famous Zucca logo. This year, two Gucci belts were sold every minute. The GG belt is the most popular model that has appeared nine times in the Lyst index in the last two years.
Most mentioned article of the year
The most viral fashion item of the year is the dotted Zara dress for €40 . The dress is the most mentioned article of the year. In just a few weeks it had its own account on Instagram and mentions of Zara in the social media literally exploded by 1,392%. From July onward, the demand for dotted dresses was 120% higher than in the previous months.
Fastest growing brand
Bottega Veneta leads the list of the fastest growing brands of the year and made it into the top 20 of the Lyst index for the first time this year. Demand for the label's accessories increased by 53% year-on-year. The list of the most popular fashion items of the year is led by the brand's "The Pouch" bag and stretch sandals. The GG-Gucci belt ranks third.
Biggest fashion trends in 2019
- Romanticism: Pearl bags, tulle skirts, babydoll dresses and playing with proportions
- Psychedelic: neon green, batik, psychedelic motifs and techno colors
- Cult Girl Summer: Brave prairie dresses–the rural Americana trend
- Survival artists: cargo trousers, vests and hiking boots
- ’90s fashion: heel shoes with square lace, slip dresses and Fendis baguette pocket
- Streetwear: unisex fashion, bucket hats, sneakers, logos and Gucci belts
- Figure-shaping revolution: cycling trousers, bodysuits and shaping underwear
- Statement cuts: From short suits to "oversized" blazers.
Kylie Jenner gets dethroned
This year Meghan Markle knocked Kylie Jenner off the throne, went up two ranks and made it to the top of the list of the most powerful style icons in 2019. The Duchess' outfits spark an average of 216% growth in searches for similar items. Duchess Kate did not make it into the Top 10 list this year either. Second place went to Timothée Chalamet, followed by Zendaya (third place). For the first time, a member of a K-Pop band made it into the ranking: Lisa from Blackpink even overtook Kylie Jenner (seventh place) and took sixth place after Cardi B (fifth place).
Lyst was founded in 2010 in London by Chris Morton and Sebastjan Trepca. Aggregating over 6 million fashion items from 12,000 of the world's leading fashion brands and shops, Lyst offers the largest inventory of luxurious and modern fashion on the Web and a unique source of global fashion data. Lyst's goal is to provide 104 million consumers a year with an overview of the broad online offerings of fashion brands and retailers. LVMH joined the company in 2017.