Oops, they do it again: after the successful debut of the Bread & Butter by Zalando event in 2016, the company has announced that it will go into the next round. The fashion event for consumers will take place from September, 1-3, 2017, again at Arena Berlin. Under the slogan "BOLD" the Bread & Butter 2017 will once again offer the latest trends from fashion, music and lifestyle. First brand partners such as adidas, Alpha Industries, Converse, Lee, Reebok and Vans have already confirmed their attendance.

"Last year we were able to start a new chapter for Zalando and Bread & Butter. The trend show has not only linked more than 20,000 visitors with their favorite brands and their favorite music, but also reached people in 15 countries across Europe, "says Carsten Hendrich, VP Brand Marketing at Zalando. “Under the new motto of 'BOLD', we are going one step further in 2017. Together with our brands and visitors, we want to celebrate the diversity and individuality of the fashion world and use even more live communication channels to create Bread & Butter as a content platform for all fashion fans in Europe."

For more information on trade shows check out DFV Group’s expocheck.com.