The last edition of View Premium Selection held from 5-6 July 2016 in Munich, MVG Museum, closed its doors successfully. According to the show’s organization the 16th edition of View Premium Selection registered a slight increase in visitors, especially on its last day, and saw an increase of foreign visitors.
Renowned buyers and designers of men’s and women’s brands, trendy labels, denim and sportswear collections including Alexander McQueen, Calvin Klein, Tommy Hilfiger, Akris, Daks, Norse Project and German apparel brands appreciated the over 300 fabric collections presenting their f/w 2017/2018 novelties.
“We are pleased with the growing interest taken by international visitors as well as with another positive trend in visitor attendance. The quality of exhibitors and the focused content of the fabric collections they presented is confirming our decision to continue on this track as well as make us expect to further increase results in the future,” commented Sebastian Klinder, managing director, Munich Fabric Start. “Visitors appreciate the early dates of View Premium Selection as a season opener and how, together with Munich Fabric Start to be held in a few weeks’ time, we are offering the industry a complete group of trade fairs at the right time for our market’s needs.”
Wolfgang Klinder, managing director, Munich Fabric Start, added: “With its selected portfolio View Premium Selection is the decisive initial information platform for designers and buyers. Furthermore, the direct and important exchange between fabric vendors, RTW manufacturers and designers here ensures a high degree of certainty for final portfolio development for the 17/18 season.”
New surfaces, more sustainability and great reverse sides
Innovative surface effects such as super-soft wool types generated great interest. Also attracting attention were sophisticated heavy jerseys whose reverse side carried printed or multi-colored effects.
Discussions about sustainability have been highly appreciated by insiders in order to offer their customers more appealing products with added value.
Among hottest trends for f/w 2017/2018 for functional fabrics, 3-D technologies applied to fabric texture and printed effects recalled insiders’ attention.
The next edition of View Premium Selection will take place on 6 and 7 December 2016, welcoming insiders with more innovative products.
For more information on trade shows check out DFV Group’s expocheck.com.