LA might be famous for celebrity culture and red carpet style but, until quite recently, it was not known for its fashion runways. A string of failed fashion week attempts litter Hollywood and the West Side like last season’s bulky, unwanted blanket scarves. But then a funny thing happened. The very high-end fashion that Hollywood is known for hyping and selling took it upon itself to swoop in to save the city.
Last year, Tom Ford, Burberry and Louis Vuitton graced us with their presence, bringing big deal editors to their LA debuts and a certain, albeit skeptical, degree of acceptance among fashion capitals like New York, Milan and Paris. Then, this week marked the premiere of the newest, greatest thing that has ever happened to the LA catwalk: Made LA.
Bringing together fashion, music, art and celebrity, Made LA took over LA Live’s Event Deck space with two nights of headlining fashion courtesy of Moschino and Gang Wolf by Tyler the Creator. Along with each night’s runway show came “the Stores,” a market bazaar stall setting featuring 30 designers and artists like Moseart, Misbiv and Gentle Monster along with beauty brands including MAC, who did loads of free blue lips, and cool cuts by Frank’s Chop Shop.
Moschino, who said “ta-ra” to an overcast London in favor of LA’s sunny shores, brought its Spring 2017 men’s collection along with women’s Resort 2017. After all, Jeremy Scott is a native Angeleno who feels wonderfully at home in Lala land and, thank heavens, it showed. His whimsical, laid back party was a celebration, not just of Moschino’s upcoming collections but also a send off to staid, overly serious, snooty runway presentations. Huge balloon sculptures decorated the room while real models, something LA isn’t all that used to, like Miranda Kerr, Devon Aoki, Alessandra Ambrosio and Chanel Iman glided and shimmied through the crowd. The 70s inspired psychedelic clothing was an upbeat representation of everything expected from Scott. There were pageboy caps, embroidered pants with mirror detail, crocheted tops and elaborate bustiers along with men’s speedo looks, sandals and animal print suiting.
The second night of Made LA introduced many to Gang Wolf by rapper Tyler The Creator. His imagined, brightly colored tees, shorts and jackets felt just right on an LA stage, with a casual, west coast vibing audience. Tyler accepted Made’s invitation, apparently, when he realized this show would be the perfect, unpretentious place to show his designs, the antithesis of pompous all black uniforms and usual fashion weeks.
Made LA, a WME/IMG collaboration, eschewed all typical fashion week rules, opening the events up to the public and charging anywhere from $55 to $400 to gain entry to anywhere from just “the Stores” all the way through to second row seats to the shows and a guest room with a bar and nibbles. Is it finally time for the world to admit that LA fashion can do more than denim and red carpets? Last year we said it remains to be seen. Now, we’ve seen it!