The upcoming edition of White Milano presenting women’s pre-collections and menswear will be held in the Tortona Area, in Milan, from 18 to 20 June 2016, together with many new initiatives.
The show will host 250 brands and some special guests. As part of its women’s pre-collections section they will host Semicouture as special guest and Vivetta as protagonist of a special event.
Guest of the Sportswear Area will be Acynetic, new athleisure project by Adriano Goldschmied.
The show aims to be always more international. For this, as a consequence of the newly signed agreement with the Revolver trade show held in Copenhagen, White will also host 12 Northern European brands. The Danish designer Soulland will be guest of this collaboration with Revolver. Special menswear guest will be the Chinese brand Sankuanz, just debuting in Italy.
Also new will be the project WOW by Highsnobiety and Luisaviaroma that will present the Firenze4ever project in Milan and a connected “see now buy now” capsule collection.
Other brands hosted inside the Sportswear area include: Daily Paper, founded in Amsterdam in 2012 and characterized by a very eclectic employ of materials; Huf mixing streetwear, footwear and skateboard inspirations; Les Geometries, technical performance apparel that can be worn since early morning at the gym until cocktail hours. Also hosted in this area will be Superga and ASIF (As Seen In the Future).
On Saturday 18 June the show’s Lounge Area will host the ten finalists of the Time Award project. They will name two winners also at the presence of an enlarged international jury involving some top US buyers.