The last edition of the fabric fair VIEW Premium Selection at the MVG Museum in Munich, which was held from 6. to 7. December, closed with a very satisfied organizer: “We could not have wished for a better close to this, for us most successful year ever since the inception of the trade fair," said Wolfgang Klinder on the last day of VIEW Premium Selection. The reasons for this positive verdict were the high visitor footfall and the increasingly high quality of the collection statements.
With over 300 international collections VIEW Premium Selection convinced visitors once more as an early kick-off event for the season with a good overview of important collections from leading exhibitors. Discussing with exhibitors and visitors, the show is not only of relevance as a classical season Kick-Off, because new products and innovations are brought into collections throughout the whole year. Since seasons are becoming less important, the value of meeting with the industry at several stages of the developing process grows. “We especially appreciate VIEW as a sound source of novel and fresh ideas, often also of refined products and details we had not factored into our concepts yet. At that point in time we still have room for manoeuvre and therefore inspirations are more than welcome", Hila Brodie said from Tommy Hilfiger Tailored.
Among the visitors were creative teams from Jil Sander, Baldessarini, Tommy Hilfiger, Calvin Klein, Ralph Lauren, Hugo Boss, Akris, Escada, Strenesse, MAC, Marc O'Polo, Brax or Adidas as well as Norse Projects Copenhagen.
For the Spring/Summer 18 season an overarching lightness in touch and looks largely dominated the fabric trends. This applies to both the casuals segment and to the more elegant fabric interpretations. "Nature Couture" forms a new force field within the fashion directions. These are dominated by synthetic, functional fibre blends with current high-tech finishes and a natural look at the same time. The VIEW suppliers undoubtedly focused on lightweight materials for re-interpreted jacket and trouser silhouettes. Even more mainstream collections follow this look. Also meeting with keen interest were fabrics with irregular, lively surfaces as well as grainy, crepe-finished or slightly coated honeycomb looks. So structures remain very strong. Also in striking demand were patterns - at times loud, at others quiet - but preferably inspired by classic and authentic mosaics, faience and Paisleys. These are contrasted with abstract motifs. Functionality is key in many collections, presented as stretch or with light coatings, to protect against wind and rain.
The whole ranges of the finalized collections are to be presented at the Munich Fabric Start from 31 January to 2 February 2017.
For more information on trade shows check out DFV Group’s expocheck.com.