Show & Order again scored with a huge accessories portfolio that was presented on the first floor in an appealing, airy atmosphere and hall structure. Compared to this and to the last season the textile assortment in the basement seemed to have shrunk. That was also the feeling of Erna Faißt, owner of Stoffwechsel in Lahr, Germany: “The accessories segment was very well represented, but compared to this I found less clothing brands which personally interest me more. Nevertheless, I discovered interesting products.”
The 10th edition the fair that kicked-off the Fashion Week again on Monday started more quietly than last January. Ana Martínez – Head of Account Department for Comdifil –Double Agent & Friday’s Project: “The visitor flow was weak on Monday and Tuesday. We exhibit at Show & Order for the first time. Parallel we also have a second booth at Panorama and we will draw balance after the shows.”
Also the second day was slow, which changed when the fair opened its doors for the shopping event in the evening. Lots of consumers took the chance to enter the show. It was the first time that Show & Order opened its doors to the public for a shopping event in the evening.
While consumers and other exhibitors seemed to enjoy the event, many jewelry labels were not very enthusiastic about the opening to the public. Marianne Falke of Pernille Corydon: “The event was critically evaluated by our clients. Apart from that we had a very long day and had to stand at the fair until 23 o'clock - the retailers and buyers were very concerned about what we would sell here.” As most labels are normally doing only classic wholesale they sold the pieces – most of them older samples – for retail prices less discount. The output: around 200-400 Euros average were realized. “For most of the clients we were too expensive. They expected more bargain“, commented Gisel B. founder Cleménce Masson.
Next to some critics, enthusiasm and a positive mood pervaded the fair. Moritz Schubert, co-owner of Neonneid: “We made great contacts. We sold pieces for about 200 Euros, but we have distributed tons of coupons for our online-shop. We will see in the next few days, what the event has achieved marketing-wise.” Also Katharina Zoechling, CEO of Zoeca Jewelry was satisfied: "I think that the event was very successful. Also for my online shop, as some orders were placed after the shopping night."
Whether such a public event will take place again next winter has not been confirmed yet.
Until then we compile the highlights of the fair:
Gisel B. offers fine jewelry made in France. Key items are their bracelets. All pieces are made of 925er sterling silver and gilded in yellow and rose gold.
Best price-value accessories:
Young Austrian jewelry label Zoeca offers great cost effective chains with geometric pendants, rings with pineapple applications and bracelets with gems.
Best accessory gifts:
Luxusweiberl by Ulli Alt from Munich offers handmade gifts. The little bracelets are presented on little postcards with lovely messages.
Best folklore style:
Since 2013 Dutch label Rough Studios offers folklore styles like lovely dresses, blouses and tunics made of handwoven cotton. This season they also launched in Germany.
Best men’s style:
…Is coming from Neonneid. The Hamburg-based label showed swim shorts for men and kids in colorful patterns and funny prints.
For more information on trade shows check out DFV Group’s expocheck.com.