Wellfairs GmbH in partnership with GMS Verbund has announced the first edition of a new footwear trade fair set to happen in Cologne (Germany) on March 12-13, 2017: European Shoeshow.

Taking place in the XPost venue, the new ordering platform is looking to attract specialty retailers from Germany and the Benelux region and aims to engage around 150 labels. “We want to give an overview on the market, from the contemporary- and casual segments up to sportswear,” said Frank Hartmann, organizer of the fair. At present, the show is still on talks with brands to get them on board and Hartmann expects to be able to disclose the first confirmed participants in one month.

Hartmann was managing director of GDS at Messe Düsseldorf until 2009.