With Amsterdam being one of the cradles for good design in Northern Europe, Modefabriek –the city’s go-to trade show– keeps up with the high aesthetic level that you would expect from it. This savoir faire got a peak with an exposition honoring nude as the ‘it’ color of the year with a setup mixing fashion items with furniture and home accessories as well as circus-like window inspiration like seen at Carlo Wijnands.
The link between the past and the present of Dutch menswear was nicely depicted with The Dutch, a project on new tailoring compiled and created by Spike Spijker, who showed how to mix and match heritage garments with up-to-date key pieces.
Businesswise, Monday was the top day for trading, as reported by many exhibitors who blamed the sunny weather for the lower activity on Sunday and the fact that many retailers are open on this strong footfall day. Mint, the show area for sustainable labels was selling to individual visitors for the first time. The initiative, though being welcomed by exhibitors, was not noticed by many visitors and results were uneven. “I think it works better for brands selling accessories and small goods rather than clothing,” said Laura Lindermann of Anne Gorke.
Besides Mint, another spot to find crisp fashion and accessory brands was the streetwear store curated by recruitment and consultancy agency HTNK. Below you’ll find five up-and-coming names that caught our eye while visiting Modefabriek.
After working for several years in the marketing field, William Fox decided to follow his passion for fashion by kick-starting his eponymous men’s label one season ago, focused on handmade-in-Amsterdam outerwear products with a playful design approach. Collection highlights were a bomber-like sweater with elongated cuffs and lateral red zips and a frayed blue denim jacket with colorful buttons.
Retailers looking for an affordably priced and trend-driven new name for their assortment will be happy to hear about Another Label. Established in 2015, the Amsterdam womenswear brand presented its first collection with highly-feminine garments. 80% of the collection has RRP’s of €40 to €80.
This French sneaker label showcased its first collection at Modefabriek, which featured basketball and running-inspired silhouettes mostly in black and white shades. But the particular strength of the brand is the humor of its powerful digital-infused statements on the sneakers’ upper part and also bold prints on the heel counter.
www.kwots-sneakers.com (website under construction)
Marlous Van Der Toorn
At some point in her life, Marlous Van Der Toorn decided to move to Bali in order to find some time for introspection. While she was there, Van der Toorn got to learn how to handmade jewelry pieces from local craftsmen and that’s how her eponymous label came to life. All her jewelry pieces are made of Brass and Sterling 925 Silver, a material that just gets better with age. Gold pieces are available upon request.
Fashion is seeking new excitement –just think of the rising trend of Asian-inspired garments and prints. Afriek is an Amsterdam-based label that works with local tailors in Kigali (Rwanda) to create its products, characterized by the colorful, tribal prints that imbue African traditional clothing. It started retailing men’s blazers in 2014, but the collection has expanded to cover men’s shirts and womenswear as well.