Kingpins Shows has just disclosed its new “Kingpins’ Most Sustainable Products” (MSP) guide, a new initiative meant to vet and identify the top sustainable offerings seen within its Kingpins Amsterdam show and aimed at buyers and brands searching for information regarding sustainable products.
According to the recent study “Pulse of the Fashion Industry” published by Global Fashion Agenda, Boston Consulting Group and Sustainable Apparel Coalition, consumers are increasingly interested in fashion brands’ eco-friendly efforts as 75% of the surveyed consumers view sustainability as either extremely or very important to them. Despite this, many designers and brands have little real-time guidance about learning about sustainable, transparent and environmentally conscious products and technology when they are developing their collections
“We are often asked by buyers for help finding sustainable products or if we have ‘green’ pavilions or signage designating the ‘eco’ mills. While this is not how Kingpins Show operates, we understand that increasingly designers and brands are actively searching out sustainable products and trying to determine fact from marketing when making their fabric buys,” said Andrew Olah, founder, Kingpins Show. “At the same time, mills and garment makers are making great strides in sustainable production and products, and would benefit from increased exposure of their efforts, developments and innovations.”
Kingpins will create a vetted list of the 10 most sustainable products participating each season at Kingpins Amsterdam. Two denim industry experts, Miguel Sanchez and Paul Mailman, will vet the products for Kingpins MSP. Sanchez is a textile engineer for the Polytechnic University of Catalonia and a 30-year veteran of the denim industry. Mailman has 40 years of textile industry experience, ranging from physical property testing, brand technical support, QA, QC, product development and research through to logistics.
“The goal is to give designers insightful and actionable information regarding sustainable products,” Olah continued. “The happy byproduct for mills is the exposure and validation of their products on the list, which will be shared with the entire Kingpins Show audience in a report that will be completed after each Kingpins Amsterdam show and shared via newsletter with the media and all Kingpins Show attendees.”
Here is the list of Kingpins' MSP for fall/winter 2020:
Mill: Advanced Denim
Description: Representing a sharp reduction in water (-64%) and power (-42%) resources required for its manufacturing, as compared to conventional technologies.
Mill: Artistic Fabric Mills
Description: Fabric is woven entirely from recycled materials - cotton, polyester and elastane. No virgin cotton is included in its composition.
Product: Starzburg - Save Deep
Description: Presenting a fabric woven from a of combination of recycled materials, using 85% less water due to its “Save Blue Dye” technology.
Mill: Candiani Denim
Description: Introducing a GRS-certified elastane with new stretch properties, and recycled fibers (Refibra, Q Nova) combined with water-saving Indigo Juice and Kitosan-based sizing products.
Product: Cassidy Riverblue
Description: Suggested text: With warp dyed using 60% less water than in conventional dyeing process, based on recycled post-industrial cotton.
Mill: Orta Anadolu
Product: Zero Max
Description: 100% cotton-free fabric, with a large proportion of recycled pre-consumer fiber.
Mill: Prosperity Textiles
Description: The fabric features a clever combination of fibres, including cotonized recycled linen which results in large water savings.
Product: Neutral Blue
Description: An indigo-dyed C2C certified fabric featuring zero wasted water in dyeing and finishing.
Mill: Tejidos Royo
Description: Introducing a minimal-impact dyeing concept – Dry Indigo (foam) dyeing for a fabric based on organic and post-industrial recycled cottons.
Product: Absolute ECO
Description: The fabric boasts a unique combination of six different types of recycled cotton.