Better news comes from the show’s US editions, PV New York and PV Sport. Guglielmo Olearo, Première Vision’s international exhibitions director, explained what’s next in PV’s global evolution.
PV Istanbul was canceled. Why?
For the Istanbul edition we decided to take a reflective pause. Together with Gulperi Erkanli, show manager, PV Istanbul, we will analyze and devise what could be the best solution to answer the needs of a market that is suffering and we deeply esteem as Turkish fabric manufacturers are among the top five countries that participate in our shows. PV Istanbul was born in 2014 and was held for a total of ten editions taking place twice a year, in March and October. We are now considering relaunching it from 2020, while eventually making it happen earlier during the year.
In these five years this country has had a very tough time as it experienced a failed coup, a political and diplomatic crisis with the USA, Russia and Syria, eight terrorist attacks and a general economic crisis that caused various devaluations of the Turkish currency.
Moreover, in this country the great majority of raw materials employed need to be imported, like, for instance, cotton, which needs to be paid in US dollars, a very strong currency now.
Turkey was also an important player in garment production as many fast fashion chains produced their collections here, though with the widespread phenomenon of reshoring and bringing production back to Europe in countries like, for instance, Bulgaria and Romania, Turkey is suffering for that, too.
What will happen to PV New York?
The next edition, taking place on January 21-22, 2020, will move to a new location. We will move from Pier 94 to Center 415, in the heart of midtown Manhattan on Fifth Avenue, a more central location than in the past. We will also reposition PV New York entirely to better answer the present industry’s and consumers’ request. Our aim is to transform it into a completely new event focused on sustainability, though for this edition we will present two main areas within the show–one offering eco-sustainable experiences and a second one focused on innovative experiences. Though we want to give visibility and valorize most eco-friendly projects according to precise criteria of care for social commitment, processes and projects.
We also want to change its concept from a traditional B2B trade show into a different happening and occasion for communicating and exchanging opinions. For this we also want to present a show where we break barriers down–also physical ones by, for instance, eliminating divisions between booths. We want to create an event rather than a trade show and also want to give more space to the product.
Will the show also host denim manufacturers?
For sure. Denim is a column for us. Among the exhibitors there will be about 10% from the denim industry. In this area much was done already in the direction of sustainability before many textile mills, companies and brands started participating in it.
What about the newborn PV Sport show that debuted in Portland, Oregon, USA (read also: here)?
It was a tremendously positive experience. It involved 58 exhibitors and drew many decision makers from the sports market including Adidas, Under Armour and Lululemon. It was our first step in this direction and we will replicate it February 12-13, 2020, always in partnership with The Material Show. Our aim is to continue to make it happen twice a year.