Trade show producer UBM Fashion held new editions of five of its women’s shows at the Javits Center in New York this past Sunday through Tuesday and most exhibitors said they were pleased with the results. Taking place side by side on the lower level of the building, the lineup included Project Womens (contemporary and seasonless lifestyle brands), Accessorie Circuit (elevated contemporary accessories), Fame (young contemporary and trend-driven fashion), Moda (accessible ready-to-wear and resort) and Accessories The Show (fashion and lifestyle accessories). The kidswear show Children’s Club ran simultaneously on the floor too.
Trendwise, there was virtually no newness as most established brands such as Lucky Brand and 7 for All Mankind or discount denim line Special A/ A2 (its wholesale prices are $14 to $22) were still selling their spring/summer 2019 offerings or immediates. One exception was sales agent Jennifer Lozano of The Road Group, who had just a few “sneak peek” pre-fall items in the mix from Kerisma, the knitwear line she reps that had a booth at Moda. “Some of my stores already want to see it,” she said, and added “this is always a busy show for us.”
Although exhibitors showed “old” styles, there was freshness to be found in the brand mix.
Etica, a brand new Los Angeles-based denim line that is 100% sustainable, made its trade show debut at Project Womens with a handsome offering that will start dropping next month. The line is made entirely in Mexico and its jeans, which feature vintage-inspired details such as mixed hardware, will retail in the $125 to $150 range. Brand co-founder Alex Torres reported good interest from buyers and added that the new brand will sell direct-to-consumer online as well.
One aisle over, designer Andi Rosenberg successfully hawked her one-year-old line of tailored blazers with graphics on their backs (retail prices $325 to $350) called Hipchik Couture, the apparel extension of her eight-year-old jewelry line. She too showed immediate styles only because “people don’t buy for the future anymore.” She said she had a great and busy three days and thought the overall business mood on the floor was extremely positive. “This is great,” she said. “I really think people are looking for newness and fun.” And with sayings such as NEW YORK/LONDON/PARIS/TOKYO/MILAN/MY COUCH, her designs definitely offer both.