London is getting ready for the upcoming edition of Denim Premiere Vision. The show will take place on December 3-4, 2019 in London, though in a different location from the December 2018 edition, as it will happen at the Printworks, London, Surrey Quays Rd, Rotherhithe.

Denim PV Trend area in Milan May 2019
Photo: Denim PV
Denim PV Trend area in Milan May 2019

The show has also announced that its next edition happening on June 10-11 will return to Milan, at Superstudio Più, while it will announce its next location for 2021 later.

 

This show's edition is broadening its offer as it will host 97 worldwide exhibitors, 9% more than the 89 ones who participated the December 2018 edition. Altogether, the overall production of all these exhibitors count for one billion of meters per year, about one-third of the world's entire denim production and about 90% of the premium denim market.

 

"We are very happy with the results we achieved for this edition," says Guglielmo Olearo, Denim Premiere Vision director and Premiere Vision’s international exhibitions director. "Considering the increase of exhibitors and the comeback of some companies, we see a positive interest, especially from those who want to present new product and services. Unfortunately we also see some clouds on the horizon as the denim market is facing some difficulties, there are political and economic problems generally, and riots are happening in various parts of the world–which is not making us happy at all. Despite all this, our trade shows offer interesting moments for both those who participate and visit them."

Guglielmo Olearo, Denim Premiere Vision director and Premiere Vision’s international exhibitions director
Photo: Denim PV
Guglielmo Olearo, Denim Premiere Vision director and Premiere Vision’s international exhibitions director

Protagonists of this edition will be s/s 2021 collections along with a series of highly inspiring and informative initiatives.

Among novelties, the immersive, experimental and experiential space Habitat 21 will highlight a selection of about 30 new exclusive eco-responsible fabric developments created and produced as a collaboration between Denim Premiere Vision, Italian designer Kristian Guerra, installation designer Filippo Maria Bianchi and a few selected exhibitors identified by PV Smart Creation team. Together they developed a selection of new eco-friendly fabrics debuting at the show. Involved in the project were Advance Denim, Berto, Calik Denim, Naveena, Orta, Prosperity Textile, Rajby, Raymond Uco, Soorty, Evlox and Panama Trimmings. All fabrics were then washed and finished by Elleti Group.

 

Among guests of the event will also be Elleti Group bringing a selection of 20 rare vintage denim pieces from its M.O.D.E. jeans museum opened in June 2019 near Verona, Italy (also read here). The items will be part of an immersive installation focused on three topics–The brand identity of jeans seen through the transformation of Lee, How WWII influenced our way of designing, and The history of the overall.

 

A special talk focused on the importance of denim in youth subcultures will take place on the first day of the show in the early afternoon. Participants will be Chris Sullivan and Christos Tolera, fashion icons, artists and musicians, and Alessio Berto, founder, The Tailor Pattern Support, and expert of the fashion and jeanswear markets. Moderating the talk will be Maria Cristina Pavarini, senior features editor, SPORTSWEAR INTERNATIONAL.

Alessio Berto, founder, The Tailor Pattern Support, and expert of the fashion and jeanswear markets
Photo: Alessio Berto
Alessio Berto, founder, The Tailor Pattern Support, and expert of the fashion and jeanswear markets

Other workshops, trend seminars focused on s/s 2021 and f/w 2021-22 will take place during the show along with The Denim PV Smart Talks presenting eco-responsibility game changers.

 

The Denim PV Party will celebrate this show edition's opening in the evening of December 3, at Cargo London, 83 Rivington Street, in Hackney.

 

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