After the premiere of a virtual edition in July, Messe Frankfurt North America, organizer of Texworld and Apparel Sourcing in the States, wants to bridge the gap between physical and virtual events by introducing a ’Pop-up Sourcing Showcase’ at the upcoming edition of its New York textile shows.
The announcement comes with even greater changes for these shows. Along with earlier dates for the winter edition, Texworld and Apparel Sourcing USA are now named ’Texworld New York City’ and ’Apparel Sourcing New York City’.
The virtual platform will take place 12-14 January 2021; along with the Pop-Up Sourcing Showcase that will join the traditional trade show floor presentation at New York City’s Javits Center.
The ’Pop-up Sourcing Showcase’
The ’Pop-up Sourcing Showcase’ is a dedicated area on the show floor that will feature a display of fabrics and garments provided by mills from around the globe who cannot be present at the event. Suppliers are asked to submit the best of their collections to be curated by New York-based trend agency, The Doneger Group.
The “Pop-up Sourcing Showcase” is also streamlined and integrated with the virtual platform giving visitors an interactive sourcing experience. Guided by textile and apparel experts on-site, visitors will be able to touch and feel the fabrics, receive detailed product information through the virtual platform and communicate with participating exhibitors virtually.
The ’traditional exhibition’
The traditional exhibition will operate in a typical trade show setting enabling local visitors to meet and source fabrics with exhibiting companies in-person, while adhering to all safety regulations set forth by the show organizer, the Javits Center as well as the state of New York, Messe Frankfurt North America states. The mainstay features such as the Lenzing Seminar Series, Textile Talks and the Texworld Trend will remain in place.
“In consideration of our current global business climate and travel restrictions we look forward to an increased participation from domestic suppliers and with the safety of our exhibitors, visitors and staff as a key focus, we are confident that the procedures put in place will support a strong health strategy for face-to-face interaction,” says president and CEO, Konstantin von Vieregge.
The virtual platform
The third column of the new concept is the ’Virtual Platform’, which had been introduced this July. It addresses to those who are not able to attend the physical event and will feature AI-powered matchmaking, video calling, chat functions, an advanced scheduling tool and access to the full complimentary educational program.