Super, the womenswear and accessories show organized by Pitti Immagine, held February 22-25, 2019 at Padiglione Visconti in Zona Tortona in Milan, held another successful edition. The show registered 5,700 visiting buyers (21% more than in February 2018) with a very good presence of visitors from Japan, France, Germany, Switzerland, the US and China.
The gathering hosted 108 international brands presenting their f/w 2019-20 collections including a selection of interesting and lively products. As part of the offer there were various creative designers including Southern American designers as part of the Super Talents project, a selection of designers from Armenia chosen in collaboration with the Fashion & Design Chamber of Armenia, together with Stand, an emerging eco-friendly fur brand from Scandinavia.
Among some of the newest projects were interesting knitwear brands such as Scaglione with its ’80s-inspired, ethnic and irregular surfaces, chunky tops by Loom Weaving, brightly clashing colorful pieces by Led, patchwork mixes for the urban streetwear Docena brand and energetic colorful designs by Vanesa Krongold.
Also interesting were the newest ideas presented by Italian premium jeans brands including, for instance, Rossano Perini. This label offered a selection of denim pieces characterized by bold geometric prints and secondhand Levi’s jeans added with new details and decorations.
Cut and paste was Maurizio Massimino’s password as he focused on a series of items made by mixing denim parts with other fabrics in the same piece and rainbow-like stitchings added onto premium jeans.
“Super confirms its winning characteristics and collects appreciations by buyers and participating companies,” said Agostino Poletto, general manager, Pitti Immagine. “We experienced four intense days and a stimulating atmosphere with the aim to offer the public a vast offer of products and a very clear market segmentation. Insiders’ feedback on our careful selection work were unanimous: we achieved a balanced mix between reference companies for quality products, brands that are strong for their capsules, side by side with creative accessory lines and young designers.”
Poletto continued: “We are conscious that the fashion retail scenario is highly evolving and is living a complex moment–both in Italy and abroad. For this reason we want Super to be an always more buyer-oriented appointment that can present stimulating products and ideas. Also the location plays a key role as this area has become a reference point for Milan’s fashion presentations.”