Apart from the major shows Panorama and Premium and their connected platforms Selvedge Run (Panorama) and Seek (Premium) there is even more going on in the German capital. Take a look...
#Fashiontech, the biannual event organized by Premium Group, will take place for the first time at the Aletto Hotel, Luckenwalder Straße 12-14 in the immediate vicinity of Station Berlin (the location of the trade fair Premium). Another innovation is that #Fashiontech formats in the form of panels will also take place at Seek (Arena Glashaus) under the name Fashiontech Studio. Among the comprehensive list of speakers are renowned names such as Andrea Baldo (CEO, Ganni), Marie-Theres Mangelsdorf (VP e-commerce and PVH omnichannel transformation, Tommy Hilfiger), Ahmet Mercan (general manager and head of global consumer products Red Bull, Alpha Tauri), Michael Kampe (creative irector, Lee) and Henrik Lindholm (sustainability manager, Sandqvist). Watch out for Philipp Westermeyer, who has succeeded in establishing a leading marketing conference with the Online Marketing Rockstars (OMR) and at the same time a new type of media company. Westermeyer will be interviewed by SI's Editor-in-Chief Sabine Kühnl.
January 14, (Tuesday 11:30am-6pm)
January 15, (Wednesday 11am-7:30pm)
Luckenwalder Straße 12-14
SEEK x TextilWirtschaft x SPORTSWEAR INTERNATIONAL
For the first time a get-together of TextilWirtschaft and SPORTSWEAR INTERNATIONAL will take place at Seek. From 5 p.m. onwards, the first day of the fair can come to an end with tasty snacks and drinks.
The third edition of Neonyt, the hub for fashion, sustainability and innovation, as its organizer Messe Frankfurt calls it, follows Panorama and will also take place at Berlin's Tempelhof airport. Change is in the air: "Air" is the thematic motto of Neonyt for the year 2020. "Change fashion together. That is our vision. Through collaboration and innovation, sustainability and technology. Our claim is clearly defined–we are the leading event, the catalyst and presenter for the fashion and changing sustainability issues in the textile industry," says Thimo Schwenzfeier, show director of Neonyt. At the start of Neonyt Dr. Daniel Terberger, CEO of Katag AG, will speak about the understanding of sustainability of the largest German fashion service provider at the Fashionsustain Stage on Tuesday, January 14, 2020. Shortly afterward, the panel "SDGs X Fashion–The UN's Fashion Industry Charter for Climate Action" will open the discussion part of the conference. It will feature, among others, Lucie Brigham, chief of office for the United Nations Office for Partnerships, Zachary Angelini, environmental stewardship manager at Timberland, Alexander Gege, manager of sustainable business development at the Otto Group, and Harold Weghorst, global vice president of marketing at Lenzing AG.
Neonyt: January 14-16, (Tue & Wed 9am-6pm, Thu 9am-5pm), Flughafen Tempelhof, Hangar 4, Platz der Luftbrücke 5
Fashionsustain: January 14-16, (find the time schedule here) Flughafen Tempelhof, Hangar 4, Platz der Luftbrücke 5
Neonyt Fashion Show: January 14 (6pm), Kraftwerk, Köpenicker Straße 70
Selvedge Run & Zeitgeist
As usual Selvedge Run & Zeitgeist are showcasing a mix between the latest streetwear within the highly relevant topics for the industry such as denim, craft, current and outdoor. Together with Panorama, Selvedge Run & Zeitgeist also leave the Messe Berlin space and move to Tempelhof, to Hangar 5. The overall motto for Selvedge Run’s 10th edition is #Trendsareforsuckers. Among the exhibitors are familiar names such as Big John, Stetson and Yen Jeans, but also some denim brands that can be ordered for the first time in Europe such as Trophy Clothing and Tanuki Denim from Japan as well as Oldblue Co. from Indonesia.
January 14-16, (Tue & Wed 9am-6pm, Thu 9am-5pm), Flughafen Tempelhof, Platz der Luftbrücke 5
MBFW (Mercedes-Benz Fashion Week)
Several brands and designers remain part of the Mercedes-Benz Fashion Week schedule based at Kraftwerk. Around 18 fashion shows will take place; among the designer names will be Nobi Talai, Odeeh, Lena Hoschek, Danny Reinke and Riani.
January 13-15, various times
Kraftwerk, Köpenicker Straße 70