It’s showtime in Paris: November 2-3 sees the new concept of Denim Première Vision. Apart from the denim trade show’s return to the French capital at the Paris Event Center location there will be some further novelties such as "Share & Shake - The Denim Sessions" – a collaboration with SPORTSWEAR INTERNATIONAL. Therefore, Denim Première Vision and SPORTSWEAR INTERNATIONAL host four sessions together to present an overview of the key topics in the denim industry. Have a look at the program:
2nd November, 2pm
"Beyond Stretch - the composition of the perfect denim"
Denim expert Piero Turk will be interviewed by SI’s senior editor Maria Cristina Pavarini to give a detailed rundown of the latest innovations in fibers, technologies & treatments.
2nd November, 4pm
"...and in the end what does Generation Z expect?"
Travis Rice, denim aficionado, fashion brander and AMFI student, and Ikeme Eshemokhai, denim design director of Guess, sit down with SI’s editor-in-chief Sabine Kühnl to share their views about the young consumer: what is important for Millennials when it comes to their jeans?
3rd November, 11am
"Smart creations - experience the unknown and unexpected facets of denim"
Listen to textile professional and Première Vision’s consultant in sustainable innovation for textiles, fashion and design Giusy Bettoni and what she thinks about intelligent fabrics features such as liquids repellency, vegan textiles, recycled apparel, breathable cloths or extra-resistant-denim (and other fabrics). And what makes a textile "smart" after all?
The session will be moderated by Maria Cristina Pavarini
3rd November, 2pm
"Winning ideas for denim branding"
Stefano Aldighieri, director of Another Design Studio and renowned denim creative, makes us understand what new challenges the jeans mid-market faces and what can be done to strengthen brands in this sector.
He will be interviewed by Sabine Kühnl.