International clothing fairs Scoop & Scoop London unite for “Scoop and the City” and put forward an extensive portfolio of Danish labels for their upcoming edition taking place from 24-26 July in Old Billingsgate, London. Taking up the hype of clean, sophisticated Scandi-looks, the joint fairs have broadened their selection of Denmark-based it-labels.

Exhibited are overall 15 labels from Denmark, including well-established brands such as Modström and Second Female, contemporary hype brands like Wood Wood and newcomer shoe brand Ivylee, among other brands from around the globe.