The Premium Group announces for July 14, 2020 the launch of the “first digital trade show in the world.” The digital trade fair called Premium+Seek Passport event will be carried out in cooperation with Joor, one of the largest B2B wholesale platforms in the world. Together with Joor Premium has developed a digital marketplace showcasing a curated portfolio of brands compiled in partnership with the relevant retailers.
During the summer trade fair dates, the seasonal brand lookbooks curated by Premium and Seek can be uploaded to individual profiles and key looks can be presented in virtual showrooms. On the Premium+Seek Passport homepage, which also highlights key themes such as sustainability, buyers can find out about current style and trend stories.
“We already had a digital component in place during our events in the shape of the Premium Group app; over the past year this has also been successfully integrated into Joor. The next logical step for us is to consolidate our digital offering with Premium+Seek Passport in order to offer our customers a seamless transition between online and offline. This transformation is more crucial than ever in light of the current circumstances. Digitalization is a fantastic opportunity for brands and buyers to remain relevant and conduct international business,” says Anita Tillmann, managing partner of the Premium Group.
The event will run July 14 to October 2020. In the a/w 2021-22 season, the first "mixed event" will take place, bringing together the digital and physical worlds. With the help of the mobile Passport app, retailers and brands will then be able to exchange contacts, make appointments and order directly.