Under one roof: For the upcoming edition in February, the Spanish trade shows Momad and Shoes Room by Momad, so far held as two separate events, will merge and run during one single event under the Momad umbrella.

This is a result of the survey conducted by IFEMA, organizer of the shows, among participants of Shoes Room by Momad. 72% of the persons interviewed stated that they 'preferred to exhibit their footwear at a single event under the Momad name'. 64% of visitors 'agreed that condensing the sector's offer is positive as it optimises retailers' resources'.



Shoes Room by Momad was a newly created event of what formerly used to be Momad Shoes and premiered in March in a new location, but obviously did not achieve the intended acceptance among exhibitors and visitors.

"At IFEMA we have always supported requests from the sector. That is why we left our exhibition centre and instead used use the La Nave technology centre twice to hold the fair [Shoes Room by Momad]. Now, with the response from the exhibitors to this latest survey, we support the merger of the two events in a single and exclusive one to reinforce what is now a reality and is called the Concept Store, shops that offer all kinds of clothes and accessories (including footwear) in a single location," states Ana Larrañaga, IFEMA's director of trade fair business.


The newly organized Momad will take place from 6 to 8 February 2020 at IFEMA, the exhibition center in Spain's capital Madrid.


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