Mercedes-Benz and creative agency Nowadays announced the new location for MBFW Berlin (January 13-15, 2020). MBFWB will no longer be held at the EWerk, but instead at Kraftwerk.

“The Mercedes-Benz Fashion Week Berlin will from now take place at Kraftwerk. Thanks to the large size of the event location, fashion will be staged perfectly–on the runway as well as areas that are accessible for the broad public,” declares Michael Schiebe, leader distribution cars Germany and member of the board Mercedes-Benz cars Distribution Germany.

“The former Heizkraftwerk Mitte is an icon of Berlin’s industry and culture history and amazes visitors with its industrial charm within the heart of the city. The event location offers perfect conditions for the Mercedes-Benz Fashion Week to expand and develop successfully from a show format to an inspiring fashion space focusing Germany as a fashion location,” says Marcus Kurz, operator and CEO of Nowadays.



The January edition of the fairs and Berlin Fashion Week will therefore be subject to a number of innovations. Only recently Panorama announced its move to Tempelhof Airport. 



Dates & address:
Mercedes-Benz Fashion Week Berlin
Monday, 13. January 2020
Tuesday, 14. January 2020
Wednesday, 15. January 2020
Kraftwerk Berlin, Köpenicker Straße 70, 10179 Berlin-Mitte


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