Pure London, Pure Origin, Scoop and Jacket Required, originally scheduled between 19 & 23 July, will not take place this year due to the global impact of the Coronavirus pandemic, as has been announced by organizer Hyve Group.

“We have carefully considered hosting these shows later in the year, but after speaking with our customers we feel that this would not provide the value that they have come to expect,” says Martin Arnold, Hyve Fashion Portfolio Director.



Instead, Hyve Group will be launching ‘Fashion Together’, a digital-only forum that will provide a seminar program and practical advice designed to educate and inform brands and buyers. The online event will take place 1-2 September, 2020.

The next physical editions of Pure London, Pure Origin, Scoop and Jacket Required are planned to take place in London 14-16 February, 2021.



READ ALSO:
the future of trade shows

Panel

What will trade shows be like in post-pandemic times?

Read more →
Project unveils f/w 2020 menswear

Service

Corona cases: Trade shows & events calendar update

Read more →
Frankfurt Fashion Week

Trade Shows

"Why shouldn't a professionally made fashion trade show work in Frankfurt?"

Read more →
Bye, bye Berlin: Fashion Week will take place in Frankfurt from summer 2021

Trade Shows

Bye, bye Berlin: Fashion Week will take place in Frankfurt from summer 2021

Read more →