Are you ready for the next edition of Munich Fabric Start, Bluezone and Keyhouse, happening in Munich MOC Zentrum respectively on February 4-6, 2020, and February 4-5? The textile, fashion and denim industry are ready for disclosing and learning all novelties for s/s 2021, meeting key insiders and discussing some of the hottest topics and future evolution. A total of 1,000 international suppliers of fabrics and accessories–including 100 denim specialists and about 40 innovation-focused companies–will gather together to present their newest developments.
This edition will take place while overlapping with Milano Unica, the Italian textile show. Sebastian Klinder, managing director, MFS, commented on the matter: "Any overlapping of dates in the trade fair sector will be dealt with on the back of exhibitors and visitors. This circumstance has to be prevented with all our might, but our event could not react to the short-term postponement of MU. At this late point in time, the locations were already firmly booked and the contract options were returned. I would like to mention, however, that Blue Zone stays with its usual strong position and we could not notice any effects on this segment. As usual, the halls 5-7 will host some 140 international suppliers with their latest products and innovations."
Commenting about the recently announced start of Denim PV happening in Berlin for November 2020, the manager continued: "Berlin is undoubtedly an exciting location. During Fashion Week, for example, it thrives on the multifaceted and diverse trade fairs and events and not, like Paris, Milan or even London, on the magic and radiance of the city. It remains to be seen to what extent it will be possible to organize a successful Denim PV in November after a Blue Zone in September and a Kingpins in October. In these disruptive times, we do not rely on confrontation, but concentrate on developing efficient and good events in the interest of exhibitors and visitors. Because that’s what it’s all about. We see ourselves as a partner of the industry, offering an efficient business platform and being able to adapt dynamically to the emerging market needs. From our perspective, this also includes the appropriate degree of consistency."
The main theme of Munich Fabric Start will be Thrivability, a trend that expresses dynamism, a positive way of thinking and respect for nature. Similarly, the Bluezone will concentrate on Ecoism, a topic that aims to give voice to a new more conscious consumerism behavior, a growing interest for future oriented products and complex technology solutions. This direction confirms Klinder's vision of what characterizes the denim market's future evolution: "Denim is currently regaining its position as one of the most democratic and practical components in the wardrobes of modern consumers. While taking sustainability to the next level by continually implementing innovations in ethical manufacturing and sustainable materials, it is all about creating new styles for this updated denim wardrobe."
As confirmation of this direction MFS, Bluezone and Keyhouse will feature many informative talks, expert panel discussions and will involve top-class industry insiders speaking about market-relevant topics.
Among various initiatives, MFS and Bluezone will present Circularart, a collaboration between four artists and ten companies from yarn manufacturers to the final product and accessory insiders including Brugnoli Giovanni, Lampo, Lenzing Group, Officina +39, Ribbontex, RGT Ready Garment Technology Italia and Tessuti di Sondrio showing how artistic production can interact with the textile industry.
Within Bluezone, Tencel x Jeanologia x Endrime will present a joint collaboration project. KG Denim Limited, Lycra, Stylers International and Berto will feature their own selection of items produced by preserving natural resources and recycling materials while offering timeless pieces. More projects will be launched from Bluezone and will involve, among others, The Denim House, Calik Denim, Rajby Industries, LDM, Tejidos Rojo, Soorty, Saat and Candiani Denim.
A panel discussion about “Hemp history and challenges going forward for the denim industry”
will take place on Wednesday, February 5 at 11am. Mohsin Sajid, founder of Denim History, will host the panel discussion with the speakers Simon Giuliani, Jean Pierre Inchauspe, Rashid Iqbal, Özge Öszoy and Eric Sun.
Following the series of conferences of the previous edition, the Women in Denim movement continues its activities. On Tuesday, February 4, at 1pm, at Denim Dock, Hall 7, Bluezone they will meet for the Women in Denim Lunch where they will be able to discuss the future strategies of their group.
Among other projects disclosed during the show will be Pauline van Dongen inviting visitors to spend time at “The Nurture Room,” a space for reflection, open dialogues and to meet like-minded people who share the desire to re-imagine the fashion industry. Following the motto “Let’s take care of fashion together,” she will offer six different workshops about sports & activewear, wool & tailoring, workwear, intimates, outdoor and casualwear.
The Keyhouse, the creative think tank of MFS, is presenting a series of impactful innovation including Karin Klug and Bas Froon who developed a special made-to-measure productive technique that uses digital technologies. Madeleine Marquardt has studied a technology that uses light for printing fabrics. Isabella Monaco is experimenting with hydrogen peroxide and sodium carbonate to make natural fiber softer while maintaining its robustness. Caterina Tioli uses the properties of potato starch to stabilize unspun wool for processing.
Among various interesting panels the discussion "How automation will change the fashion industry” taking place on Wednesday, February 5, 2020, at 2pm, will involve five experts in technology–Dr. Thomas Fischer, David Schmelzeisen, Ralf Schneider, Jan Wilmking and Jon Zornow–to be moderated by Sabine Kühnl, editor-in-chief, Sportswear International. The discussion will be about the theme “Don‘t be afraid of robots–how automation will change the fashion industry."