Informa’s Project and MRket menswear trade shows again took place side by side at their usual home at the Javits Center in New York for a three-day run this week. As always, Project spotlighted contemporary sportswear, footwear and accessories while MRket showcased luxury to lifestyle (read: dressier) better menswear.
Overall, exhibitors reported good traffic at both–even on the first day, which was a scorcher of summer Sunday. Victor Lytvinenko of Raleigh Denim said that he had 25 appointments on that day.
Project featured five special sections this time: The Tents (contemporary designer collections), The Foundry (curated brands from apparel, accessories, home goods and apothecary), Project Now (fashion-forward streetwear), Blue (premium denim) and Project Sole (footwear). MRket’s communities were the returning Made in Italy section and Brits in New York. Several panel talks and live interviews with retailers also took place over all three days.
Key trends spotted included stretch twill pants or colored denim in a muted or pastel palette such as those at Raleigh, Edwin, Mavi and J Brand. Meanwhile, Frame is all about tops in “spring red” paired with gray denim bottoms and Seven for All Mankind’s new creative director, Simon Spurr, has served up a new collection that’s heavy on olive green. He also searched the brand’s 20-year-old archives and brought back an early bootcut style with a front crease down both legs for spring/summer 2020.
Many exhibitors are also employing modern high-tech fabrics including one made from banana trees (Raleigh), a thermo-regulating one called Air and one that is produced partially by using shrimp exoskeletons (Edwin) and a supersoft one (J Brand).
The 1990s logo revival also continues and was shown by Edwin and Cerruti 1881, among others.
Several brands including Good Man Brand and Serge Blanco are also pushing “florals for spring” (to quote Miranda Priestly), especially in shirting. Serge Blanco also showed its new Play capsule produced in cooperation with legendary skateboarder Tony Alva. The brand also debuted its sneaker line to American buyers.
And speaking of debuts, German leather bag brand Buckle and Seam showed in New York for the first time. Cofounder and managing director Georg Wolff said that reaction was good and that buyers were impressed by the bags and the Berlin-based brand’s 30 Under 30 charitable program that helps send kids to school.
The next Project and MRket shows will take place in Las Vegas August 12-14.