The next edition of Super will take place in Milan during Milan Fashion Week and will open one day earlier than prior editions. It runs this Thursday, September 19 to Sunday, September 22 in the Visconti Pavilion at Via Tortona 58, the former Ansaldo Laboratory, in the district of Milan most frequented by international buyers during Fashion Week.
“The global women’s fashion market is continually evolving,” said Agostino Poletto, general manager, Pitti Immagine. “So we need to study it from an increasingly closer angle to stay ahead of any new developments and be ready to make the right decisions. So we have made this move with Super, thinking mainly of the accessory and women's prêt-à-porter producers we have involved in our new format and of the needs of more sophisticated international buyers. By bringing forward our opening date, a decision made after careful analysis of foreign buyer flows, we gain a very busy day.”
The show continues to bet strongly on scouting new and interesting brands while constantly discovering new international creative hubs.
A vast selection of designers both Italian and international will be part of this edition and Super’s Special Guest will be Vivetta Ponti. The imaginative Italian designer will present her new footwear line and will be the subject of a special installation in the Visconti Pavilion and will also show on the runway during Milan Fashion Week.
The special area “Super Talents: New Countries to Watch,” selected as a collaboration with Sara Sozzani Maino (Vogue Italia and Vogue Talents), will show a series of up-and-coming talents from all over the world including Alighieri (UK), Gogo Philip Studio (Italy), Helena Bajaj Larsen (France), Liudmila Footwear (Kuwait), Roma Narsinghani (India) and Sabry Marouf (UK).
Super will also present “From Armenia to Super,” a selection of nine brands and young designers chosen together with Vahan Khachatryan, president of the Fashion & Design Chamber of Armenia. They are Damink, Demiurge, Kivera Naynomis, Loom Weaving, Made, Nikolyan, Ruzane, Soncess and Teress. Some of them are making their international debuts.