The upcoming edition of Bluezone is ready to roll. The specialised denim trade show happening on September 3-4, 2019 and held within the established Munich Fabric Start (MFS) textile show taking place September 3-5, 2019 in Munich’s MOC, will host more than 100 international exhibitors presenting their newest developments for f/w 2020-21 while increasingly focusing on transparency, environmentally friendly production and conscious consumption.
Various in-depth talks and panel discussions will involve key players of the industry. Among them Sabine Kühnl, Editor-in-Chief, Sportswear International, and Lucie Germser Wröbel, head of communication and design, Monsieur-T., will moderate the “Women in Denim” round tables happening on both days of the show (also see our prereportage: LINK). Other panels will involve Monsieur-T., Archroma and Tejidos Royo.
The main theme Bluezone will concentrate on will be “All Related.” This aspect aims to underline how today’s open-minded and curious customers demand transparency not only from brands, but also from producers and, at the same time, brands are transferring more responsibility to producers. For these reasons blockchain, transparent distribution concepts and social media together are the new standards that the industry needs to set on.
As part of this new direction, Bluezone will also disclose the All Related Collab Project, a showcase of what future collaborations will be like. This initiative combines creativity, cooperation, transparency and responsibility. It has involved international designers, fabric suppliers, manufacturers and producers split up into eight teams, each of whom has realized their own vision of a sustainable denim silhouette.
“With the All Related Collab Project we go one step further. This project has involved 23 Bluezone exhibitors joining forces with designers to create an innovative vision of denim,” explains Lucie Germser Wröbel.
Among the novelties presented within the show there will be the first collaboration carried ahead by Candiani Denim and denim collector and expert Ruedi Karrer. They are presenting a self-created jean in a limited edition of 60 numbered models. The collection was designed by Karrer, developed by Candiani and 100% made in Italy by Imjit. The sales proceeds will support the expansion of the Jeans Museum in Zurich, founded by Karrer. This jeans project’s debut will also include a short film about Ruedi Karrer’s life and passion, debuting on September 3 in Bluezone.
Naveena Denim will present Zevolution, a denim made of environmentally friendly fibers instead of cotton, and Retrotech, a modern vintage cotton with a stretch mixture.
Bossa is launching its new Eversoft fabric selection with new finishing technologies that deliver extreme comfort and supersoft touch. It produced it in cooperation with Saat x Texpro Corp x Bossa.
Berto has expanded its Pianeta product range, made by recycling production waste. Calik Denim is focusing on “Selfsized Boost,” a new concept for long-lasting denim favorites. Kilim Denim’s Cactus Project uses a new technology that allows indigo to adhere better to the warp yarn, saving 93% of water.
Tejidos Royo presents its Foam Indigo Dyeing technology that cuts water consumption by 100%, chemical use by 89% and energy consumption by 65%.
As consumers are demanding more and more from their denim, Carved in Blue project, part of Tencel Denim, is presenting a new series of videos presenting experts’ vision about the market’s next challenges and focused on topics such as collaborations, cotton, alternative fibers and circularity.
You can find more information about the next edition of Munich Fabric Start and connected initiatives in our exclusive interview with Sebastian Klinder, managing director of MFS, and his team that will be published shortly in our next prereportages.