The organizers of Denimsandjeans had the right feeling when they launched their global digital denim platform last year with the idea that the denim industry will eventually look for digital alternatives to work–which are not only faster, but also more sustainable.
The outbreak of the corona pandemic has resulted in greater attention for the digital platform. According to the organizers there are currently more than 40 global denim supply-chain companies who are listed on it.
The app and the Web platform are constantly being developed. As soon as more feedback comes from users, new functions will be added continuously. Companies have already started to publish their digital collections via the app. Recently the Naveena 100% hemp collection as well as other a/w ’21 collections were launched through a webinar on DE Brands. Other companies are in the process of launching their collections on the platform and invite buyers to attend the presentation through DE Brands.
In addition to DE Brands, Denimsandjeans also launches a digital trade show format: Denimsandjeans Virtual premieres 22 & 23 July and works as a platform for the global denim community to showcase their latest collection to buyers. It will feature virtual rooms for exhibitors as, allows one-on-one interaction between buyers and suppliers and simultaneously broadcasts talks from designers, trend forecasters and denim experts etc from around the world. The show will cover the time zones of EU and major parts of Asia as it runs for over 10 hours on both days.