The organizers of Denimsandjeans had the right feeling when they launched their global digital denim platform last year with the idea that the denim industry will eventually look for digital alternatives to work–which are not only faster, but also more sustainable.

 

The outbreak of the corona pandemic has resulted in greater attention for the digital platform. According to the organizers there are currently more than 40 global denim supply-chain companies who are listed on it.

The denim and sportswear products sourcing B2B app brings buyers and suppliers in the denim and sportswear supply chain together at one platform.
Photo: Denimsandjeans
The denim and sportswear products sourcing B2B app brings buyers and suppliers in the denim and sportswear supply chain together at one platform.
Sandeep Agarwal, the director of Deimsandjeans, says: “We had started working on digital technologies since 2017 and it was last year that we launched our DE Brands platform with web version and iOS/Android apps. We had not visualized that a situation like current crisis could be created but we feel that it has sped up the use of digital platforms. Besides we have a large number of buyers/sourcing/consultants and others listed on our app who are interacting with the denim supply-chain suppliers digitally and business is being initiated between them. There are various tools that help the buyers and suppliers to interact quickly and with least effort–increasing the speed of marketing and sourcing. Besides, we are creating an ecosystem of the denim community on the platform where verified professionals interact with each other.“
Sandeep Agarwal
Photo: Denimsandjeans
Sandeep Agarwal
The participating supply-chain companies include Japan Blue/Collect, Artistic Milliners, Artistic Fabric Mills, Prosperity Textile, Tonello, Archroma, Wiser Wash, Pioneer Denim, Naveena Denim Limited, Raymond UCO and Kilim Denim.

 

The app and the Web platform are constantly being developed. As soon as more feedback comes from users, new functions will be added continuously. Companies have already started to publish their digital collections via the app. Recently the Naveena 100% hemp collection as well as other a/w ’21 collections were launched through a webinar on DE Brands. Other companies are in the process of launching their collections on the platform and invite buyers to attend the presentation through DE Brands.



In addition to DE Brands, Denimsandjeans also launches a digital trade show format: Denimsandjeans Virtual premieres 22 & 23 July and works as a platform for the global denim community to showcase their latest collection to buyers. It will feature virtual rooms for exhibitors as, allows one-on-one interaction between buyers and suppliers and simultaneously broadcasts talks from designers, trend forecasters and denim experts etc from around the world. The show will cover the time zones of EU and major parts of Asia as it runs for over 10 hours on both days.

 

READ ALSO:

What you missed at Vietnam's Denimsandjeans show

Trade Shows

Denimsandjeans Vietnam moves date

Read more →
New date for Denimsandjeans Japan

Trade Shows

New date for Denimsandjeans Japan

Read more →
This is Denimsandjeans’ next destination

Trade Shows

This is Denimsandjeans’ next destination

Read more →
What you missed at Vietnam's Denimsandjeans show

Guest Comment

What you missed at Vietnam's Denimsandjeans 2019 show

Read more →