Bluezone and Munich Fabric Start registered good attendance and a positive atmosphere, despite the fear of the coronavirus epidemic, Milano Unica overlapping with it and general market difficulties.
Chinese companies exhibiting at Bluezone such as Prosperity participated by bringing their European team guaranteeing their presence at the event. Others based in other areas far from Wuhan such as Foshan Huafeng Textile exhibit at the show regularly. Along with it at every booth there were not very assuring informative signs asking visitors not to shake hands or kiss and to keep a distance when speaking to each other.
"This edition was a blast,” commented Sebastian Klinder, managing director of the show. "From what I saw in the first day I am especially happy about this edition as it was pervaded by a great atmosphere and registered good affluence–more international and collaborative. Our exhibitors have started thinking to use this show as a real platform to make great and more international projects with their clients.”
He added: "Some may complain about our show happening too late in the season, as we are the third show in a row after Kingpins and Denim PV. I see things differently. Rather than considering ourselves as the last of the three, we are the first one who can start announcing novelties for the upcoming season. In fact, for the next September 2020 edition, we are planning some new initiatives already talking about trends and directions for s/s 2022. Moreover, we want to involve different insiders, experts and trend forecasters' visions together bringing their input on the new season. This way we can present a more varied vision and 'open source' trend selection that shows a wider vision of how the market will evolve internationally. Moreover, we also want to focus on a strong education program.”
The show continues to offer a vast selection of ideas and inspiration, along with its many seminars, talks and conferences.
Eco-friendliness continues to be a main topic companies are confronting. Apart from many companies presenting white, ecru and greige total-look outfits, among the most innovative achievements there is a special dry-ice finishing treatment that is employed by Be-Ma. It is chemical-free, uses no water and requires only two minutes for treating a pair of jeans, therefore it's also energy saving.
Also new is Rajby's offer. It presented three eco-friendly concepts: Beluga, the first Cradle-To-Cradle platinum certified ecru denim made with 100% organic cotton; Green Mystery, the first Cradle-To-Cradle golden certified stretch denim made with 100% organic cotton and sustainable elastane made according to sustainable criteria; and Blue Magic, denim garments made according to the same criteria using these Rajby fabrics.
Among the main trends presented within the show there were the nonstretch denims, created for wider fit and genderless garments with soft hands and compact hand and surface, as presented, for instance, by Candiani Denim in its Re family of eco-friendly fabrics.
Lenzing's Tencel and Refibra Carved In Blue division has explored new territories in the use of cellulosic fibers that are no longer solely associated with feminine and drapey clothes, but also to sturdy-looking and authentic jeanswear pieces such as jackets, all-in-one and other traditional items as part of its Hardware Project. It also launched Blue Lenz, a new video channel platform where everyone from the denim community can share information, trends and educational videos focused on denim.
Among the trends presented at the show was a direction showing clashing contrasts made up of patchworks of different fabrics, colors and motifs in the same garment as seen, for instance, at Soorty, Naveena Denim NDM, and Vicuhna. Berto played with contrasting thick colored wefts creating cool and colorful contrasts. Denim Authority, instead, played with colorful vinyl applications adding light accents to denim pieces.
Also interesting are acid pastels. While playing with the return of acid wash and evident fade-out effect jeans new fade-out effects are standing out, like, for instance, pink and green faded denims, as seen at Bossa, but also Iskur's denims carrying allover fade-out printed motifs.