Forget all Brexit troubles and head to London! Starting 22 July the UK metropolis turns into a fashion hot spot again and wants to attract UK and international fashion insiders with trade shows Scoop, Pure London and Jacket Required. Here’s our sum-up of the three events:

Scoop
Saatchi Gallery, Chelsea
22-24 July 2018

Scoop is a contemporary womenswear trade show that will host over 250 designer labels within a unique environment of outstanding works of contemporary art. Among exhibitors will be labels such as Armedangels, Bensimon, Dixie, European Culture, Liberty London and many others.

Fashion 21 Scoop
Photo: Justin Piperger Photography
Fashion 21 Scoop


Pure London
Olympia London
22-24 July 2018

Pure London is the home of about 700 brands including womenswear, menswear, accessories and young fashion. Apart from that visitors might want to The event offers the opportunity to attend catwalk shows and participate in seminars and workshops. In addition to its Pure Man and Pure Woman sections, Pure Conscious will premiere: the area is dedicated to sustainable brands.Within its Pure Origin section, a sourcing and manufacturing area, it will also showcase the new Denim Area hosting several denim companies.

Ethnik Purple at Pure London
Photo: Ethnik Purple
Ethnik Purple at Pure London


Jacket Required
The Old Truman Brewery
25-26 July 2018

Jacket Required is a premium fashion show offering an international line-up of over 150 contemporary menswear brands as well as a selected womenswear offer. Exhibitors include Baracuta, Diesel, Edwin, Element x Griffin Studio, Guess and Wrangler.

For this season, the show has a stronger focus on sustainability and presents a panel discussion dedicated to the topic. The so-called 'In Talks With' panel is open to both-trade and public-and takes place on Wednesday 25 July at 2pm. Speakers include representatives from Fjällraven, Kings Of Indigo, Sandqvist, Tretorn and Black Neon Digital, the panel will be moderated by SPORTSWEAR INTERNATIONAL’s senior editor Maria Cristina Pavarini.

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Atmosphere at Jacket Required

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Dress-based women's collections dominate Pure London.

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Impression from Scoop

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