LA Men’s Market really tries to set itself apart from the other shows at the California Market Center. That sounds like a jab, but, in reality, it’s really smart on their part. As much as we support everything the CMC has going during Market Week, the Men’s Market has a vibe all its own and the momentum is growing.
With everything the contemporary man needs, wants or doesn’t yet know he wants, every base is covered from action sports to streetwear, accessories, travel, grooming and more. There’s an energy among the exhibitors, most of whom say that they enjoy the change to this more intimate, friendly setting as opposed to the impersonality that comes with huge Vegas shows.
Defyant was there showing their March releases such as polyester men’s kimono styles, assassins tees, trench coats and tactical jackets. State Bags brought their coated canvas and nylon one-for-one bags. Each bag sold provides a bag to a child in need. Wilbi showed off their non-chemical, quick dry clothing that wicks moisture away from the body by design rather than chemistry.
WOS33 has just acquired the license to produce some simple relaunced, rebranded sneakers from China. The selections, favored by the national basketball team of China, retail for just $85. Across the narrow aisle, Skim Milk released their graphic tees, some featuring LA “famous for being famous” star Angelyne. Google her if you don’t already know. The same booth also repped Whole and their comfy looking patterned sweaters.
Roses and Daffodils brought their collection of hats and lettermen’s jackets while a brand called Qilo is flying the seersucker flag high, bringing the style back for the masses hopefully. Their military grade black camo also fits the bill especially when paired with their blood orange colored shirts.
Then there’s Ballwash. Yes, Ballwash, a men’s body wash line preferred by athletes and MMA fighters. Their deliciously smelling solid colognes, travel necessities and expert grooming products promise to “keep the funk off your junk.” Indeed. We eagerly await the women’s grooming products.
Kappa was there promoting their cool, old school football hooligan attire. And I mean that only in the best sort of stylish way. They also have a collab with Disney on board, mixing in the mouse ears with the famous Kappa logo. A little brand from North Carolina, The Gold Effect, shined brightly in the corner with their elevated streetwear and what they call “sol-ful-ness,” casting a sunny glow on their apparel.
A Lost Cause, made in Huntington Beach, Surf City California, brought the coolest, dare I say cutest and most affordable sunglasses around. They also touted a wide variety of fun tees along with a beer collab coming in the near future. Can’t beat that.
Hemlock Trading had their collection of lightweight jackets made in Canada. They sat proudly next to Disco Tuesdays 70s retro tees and Bow3ry’s punk inspired graphics. All in all a packed show for the returning LA Men’s Market which continues to grow but keeps a down home, small feel.