In a time of multiple trends, going through fashion fairs is like a colorful potpourri of everything-is-possible. Nevertheless, there are some trends for winter 2018-19 that are being hyped by several brands. Here is our analysis of the offer from the fairs and showrooms during the Paris Fashion Week.
The alternative to real fur has gained in quality and has risen sharply in recent seasons in the face of increased protests of consumers against animal cruelty for real fur products. Many brands are responding to the increased demand and are now replacing their fur products with easy-to-clean polyamide pieces.
In keeping with the new Hygge coziness trend, sweaters are getting thicker and warmer again. This trend has been already captured by many collections in the current winter and will continue–mostly, however, in very noble qualities like wool-cashmere or wool-alpaca mixtures.
Material trend: Mohair
Within this knitwear revival mohair plays a strong role. Due to the discussions about the use of real fur, many designers are looking for a similar look/feel and thus come to the mohair, which conveys a bit of real fur feeling with its soft surface and protruding fibers.
Color trend: Autumn colors
Brown, camel, beige, mustard, ochre, copper and warm yellow set the tone for the upcoming winter. The autumnal colors also harmonize wonderfully among each other, creating a homogenous overall look.
Checks are a constant theme in fashion and pop up on-again,-off-again. After the big checks in coats, it is now pettifogging. Small checks, houndstooth and glen check patterns are back in the lead, probably because of the immense Instagram success of Zara's beige checked skirt from winter 2017-18. Exactly this pattern with brown-red checks on beige basic tone can be found in many collections.
Lambskin is becoming a long-running favorite in fashion. For many companies it represents a kind of compromise between real fur and fake fur. Similar to cow leather, it is a waste product of meat production. In addition to the real lambskin coats, which Max Mara made the winter bestseller of 2017-18, the material will be used more creatively in the coming season. There are for example trendy denim jackets with a lamb lining or pure versions with the fluffy side out and provided with decorations.
The time of destroyed and repaired denims seems completely over. Most suppliers put on a clean look in different washings. The cuts are elegant, many in the high-waist form as jumpsuits/overalls or in the form of narrow dresses as well as midi-length skirts. This trend reflects the news that Sarah Rutson, formerly a shopper at Net-a-Porter and now chief brand officer at the jeans specialist Current, has introduced a new line that focuses on clean lines and washes: there are four models in three washings and three finishings (not worn, one-year worn, two-years worn)
It is noticeable that the bag designers were falling in love with fur or even fake fur. Today, you do not necessarily wear a fur collar on the coat or jacket but on the bag. Some bags are made entirely of fur, especially rabbit, fox and lamb, or just made of polyamide fake fur. Other models have a kind of fur lining (which could be take out) or are only equipped on one side with the plushy material.
Jewelry trends have changed very little to the previous season. Earrings remain the most important jewelry theme. Especially hoops will continue to be used creatively. Even the single earring stays important and appears in various forms in the new season.
The topic of sustainability or social responsibility is taking up more and more space in the collections. Especially young designers such as the German-French Sandy Chagnaud from Happy Haus or the young Korean Nan Seo can be seen as examples for a new attitude and understanding of fashion. Chagnaud produces nothing in stock and everything from organic materials. Seo wants to support the domestic production in Mongolia with her high-quality knitwear label. Thanks to her brand, a producer in Mongolia was able to increase its workforce from four to 24 employees within two years.
Shoes: Sock or mountain boots
The end of the sneaker seems to be starting to ring in, even if there are still a few of these "ugly sneakers" on offer. As an alternative, the comfortable sock-boots have emerged and can be found in a variety of colors. They were contrasted by mountain shoe-like models. These rustic shoes have finally trickled down from the catwalk (Chanel, Tod's, etc.) into the broad and commercial shoe market.