The smell in the air at the upcoming edition of Tranoï New York: Women’s (17-19 September, 2016) will be scented: the fashion trade show is introducing a perfumes-dedicated area in the Big Apple, following the successful launch in Paris earlier this year. “This new event was created in response to a growing demand from prominent, international stores for rare perfumes,” said Armand Hadida, artistic director of Tranoï.

Over forty brands will present their fragrances on show, among them A Dose of Something Good, Arquiste Parfumeur, Beaufort London, Belle Fleur New York, Blocki and Costume National. On Friday, Tranoï is organizing an exclusive preview of the perfumes’ section at Barneys New York, at the Madison Avenue store.

Fashionwise, Tranoï New York: Women’s will host over 100 brands across ready-to-wear, accessories, footwear and jewelry at its usual venue The Tunnel in Chelsea (269 11th Avenue).    

For more information on trade shows check out DFV Group’s