#Fashiontech, the one-day conference on the digitalization of the fashion industry initiated by trade show organizer Premium Exhibitions will be held July 5th at the Berliner Kühlhaus with a re-worked concept. This time, the event will also feature new masterclasses among keynote speakers and start-up pitches on stage as well as the exhibition of different technologies and providers.
Topics on stage are Wearables & Smart Textiles, E-Commerce & Retailtech and Digital Marketing & Communication. The talks are no longer thematically divided but concentrated on different speakers such as David Fischer (Highsnobiety), Antje Hundhausen (Deutsche Telekom), Cloudy Zakrocki (Refinery29), Jonas Thaysen (Facebook), Christian Bracht (Sleek Magazine) and Marc Schumacher (Liganova). Additional presentations of Jerome Cochet (Zalando Media Solutions), Hywel Davies and Melanie Ashley (Central Saint Martins) and Sharmadean Reid (WAH Nails) are featured. In the afternoon start-ups present their concepts in Pitches.
At the exhibition on the fourth floor, visitors will find Retail-solutions and Wearables of companies such as Deutsche Telekom, The Mill, Jasna Rok and ElektroCouture, Nightingale, MariElla Labels, Detego and others. The exhibition will be completed by #masterclasses, where Facebook, Edited, Align Yulan Creative and Showrooming will give insights into topics such as Smart Data, Digital Shopping Experience and Brand Building.