Premium started quietly but became busier, more lively and energetic in the afternoon. Visitors, mostly from Germany, but also from Northern European countries, buzzed around optimistically and friendly. Exhibitors were satisfied too as most of them had met their key clients since day one, a guarantee for more business for months to come.

The show’s environment was especially cool and appealing as it presented installations originating from partnerships with Johann König from Berlin’s König Galerie and with artist Anselm Reyle.

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Keywords: optimism and vitality

The most widespread trend for the season was vegetal elements and bright hues– both as elements of the collections and decorating many booths and pavilions (Rich & Royal, Joop! and Scotch & Soda, among others). Bright hues characterized Colmar with boxy ’80s-inspired silhouettes, bright yellows and fluorescent pink jackets and waxed hooded coats. Peuterey launched essential laser-cut and ultrasound-sealed cool jackets, and lightweight down jackets carrying stylized vegetal prints. 



Colmar
Photo: Maria Cristina Pavarini
Colmar

Blauer opted for unexpectedly bright camouflage jackets mixing bright pink and olive green, or brown, grey, blue and brick red .

Bomb Boogie offered a newly redesigned collection betting on lighterweight alternatives to down and, in addition to military greens and camouflage prints, offered both bright and light blue and green hues.

Havaianas
Photo: Maria Cristina Pavarini
Havaianas

Footwear also reflected this trend. Havaianas decorated its booth’s external walls with a multitude of bright colored flip-flops and Superga’s selection offered lots of variants of its basic sneaker characterized by new sole constructions, uppers’ material and designs.

 

Men’s must-have: Mix & match

The show’s menswear exhibitors presented a vast selection of collections that like to mix and match different styles within the same outfit. Among them there are, for instance, Antony Morato, offering city lightweight parkas, mixed with clean raw jeans, though also black denim jackets added with red tops and urban trousers. 

Antony Morato
Photo: Maria Cristina Pavarini
Antony Morato


Gabba also believes in the importance of denim pieces–now generally characterized by slightly more relaxed fits–such as denim jackets worn with more urban checked or microdesign trousers. Also Manuel Ritz played with contrasting elements like a white blazer printed with blue plant prints added with smart trousers.

 

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Best menswear: Cruna

This five-year-old Italian men’s apparel brand whose name means “needle’s eye” in Italian is 100% Made in Italy. It mostly offers trousers according to five different product selections, including a newborn denim one. Striped trousers and heavy jersey styles mix tailor-made elements with an elastic waist and cuffs at the ankles. It also offers pleated trousers and urban chinos together with a few high quality blazers and tops.

 

 Cruna
Photo: Maria Cristina Pavarini
Cruna

Best innovation: Alphatauri’s 3D Knit

Alphatauri, the functional fashion brand founded by Austrian energy drink Red Bull in 2016, presented its new 3DKnit-Design Lab. Thanks to special machines that were on display at the show, it is possible to knit seamless knitwear pieces made either with merino wool or cashmere.

Alphatauri
Photo: Maria Cristina Pavarini
Alphatauri


And scanning glasses worn by the final client allow Alphatauri to produce made-to-measure elaborate knitwear tops. The first garments will be available for sale for s/s 2019 in the brand’s own stores in Graz and Salzburg and online for about €80 to €120 at retail.

 

Novelties from the jeans world

The renowned Italian jeans brand Liu Jo presented jeans for women carrying various decorations including studs, jewel-buttons, and glittery appliqués. Also new is a jean made with highly sustainable Candiani denims that employ less water and chemicals than regular ones.

For its denim line Amsterdam Blauw Scotch & Soda launched a new fit for woman’s jeans called The Keeper. “We wanted to create a jean that women want to keep in their wardrobe for a long time,” commented Scotch & Soda’s Alex Jaspers. “For this reason we developed this new high rise skinny and stylish model.”

Scotch & Soda
Photo: Maria Cristina Pavarini
Scotch & Soda

Also Rich & Royal has developed a new fit for woman–the cigarette–in denim by Candiani. “We are sure women will want to wear this denim collection for every moment of the day as it can be perfectly worn in any context and outfit,” explained Patric Supp, managing director, Rich & Royal.

Joop! Jeans launched a new apricot hue for casual jackets, a cool and fresh alternative color for men’s jeanswear.

Best Booths

Scotch & Soda presented its new s/s 2019 collection and debut line of footwear and accessories in a main space inside Premium but also inside a satellite at the show’s entrance. The booth and the collection were inspired by many prestigious holiday locations and the atmosphere one breathes there. Great mannequins whose heads were artistic paintings completed the oneiric image of the location. It also presented a Scotch & Soda bus that will travel through European beaches and will present the newborn accessory and footwear line.

Rich & Royal
Photo: Maria Cristina Pavarini
Rich & Royal

Bright and lively hues such as yellow, blue and pink tones characterized the Rich & Royal booth showing a great mix of colors and inspiration for its newest booth.

Also Joop! and Joop! Jeans presented their collections in a great location inside the show. Joop! Jeans opted for a vintage surfing and marine theme.


Debuts and parties

German musician Michi Beck and his wife Uli launched their new Beck to Beck brand that interprets streetwear and sportswear basics with a sophisticated eye. The brand offers the T-shirts, sweatshirts and hoodies the music star loves to wear almost every day. A party held at the first Beck to Beck pop-up store in Alten Schönhauser Strasse 15 celebrated the launch.

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Joop Jeans
Photo: Maria Cristina Pavarini
Joop Jeans

Danish menswear brand Gabba held a special get-together in collaboration with SPORTSWEAR INTERNATIONAL at the opening of the show.

On the second day of the show La Martina organized a bike-polo event to present its younger and more street-oriented brand Fair Play, which debuted for f/w 2018-19.




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