“The feminine member of the premium group family” was the official welcome Berlin’s Premium gave to Show & Order when they acquired this local womenswear show in October 2016. Mainly female fashion and accessory brands, complemented by women’s shoe collections were to be expected, but in the end most of the about 140 collections presented during the Show & Order have been accessory labels.
And the majority of the accessory companies and agencies was very pleased with this trade show: “We are very satisfied, we have made business with small concept stores from Germany and Switzerland as well as with huge online shops from Asia who are shipping worldwide”, Michael Dautel from MD Sticker Factory says.
Andrea Steiner, Tibea beauty distribution, who offers soaps, creams and candles, was happy with the new contacts her company has made during these days. And it is true – fashion retailers become more and more open to widen their assortment, not only offering clothes and accessories: “I am here in Berlin to find innovation, new ideas and lovely labels with appropriate prices which are not present in the world wide web,” Christine Schwendicke says. She came from the North of Germany to visit Premium, Panorama and Show & Order, searching for interior and other “nice things” such as plaids, candles or cushions to offer in her two stores.
“What makes the Show & Order unique is that this is the place where the traditional, owner operated retailer comes, sees and orders”, Tanja Zwetkoff from Komono, says. She is excited about the calm and nice atmosphere in the Kraftwerk. “Our glasses and watches would be lost in a crowded fair like Premium,” she adds. “Especially retailers with individual stores, who love to communicate and to consult their clients, come here for ordering.” Nora Schmidt from accessory agency +7 feels the same way about Show & Order.
Thomas Aichinger, Méliné, is also satisfied that the retailers have ordered his shoes during all these three days, he says. However, some of the clothing companies seem to be less satisfied. “Low frequency, not enough clothing labels in comparison to accessories”, says Peter Hartmann from Catnoir. He will not return in summer. On the contrary, Susanne Bommer from the eponymous label, has a different point of view: “The clear and pure atmosphere here is a perfect match for us, although I generally prefer to be in a showroom. But here I have gained new customers and contacts.”
Here we spotted the highlights:
Bestseller: sun glasses
It Pieces: fashion sticker
Trend: big scarves
For more information on trade shows check out DFV Group’s expocheck.com.