Morocco has been offering denim for a long time. Traditionally, the region is known for its textile production. And that should be pushed foward. Especially now that other locations are under discussion. Whether this really succeeds remains to be seen. However, at the latest edition of Maroc in Mode - Maroc Sourcing on October 26-27, 2017, it looked as if the plan would work out.
Set on a 5,000-sq.-meter area, the 15th edition of trade show had more than 1,500 sq. meters of space, and registered about 1,600 visitors–buyers of brands, private labels and retail chains–from Europe and Africa. About 150 exhibitors from Morocco, Turkey, Portugal, Egypt and Belgium showed their offers and services, divided in the six “Ecosystems” Fast Fashion, Denim, Knit, Home, Textiles, Technical Textiles and Industrial Retailers. AMITH (Moroccan Association of the Textile and Apparel Industries) Mohammed Tazi said, “Our target is to specialize in these distinct segments and create permanent innovations. Built around the notion of ´Ecosystems,’ this strategy will encourage big successful companies to guide smaller companies in improving their production capabilities and creating modern and competitive products.” A new project is a closer partnership with Portugal as an important industrial partner for fast fashion. AMITH is also working on enhancing the relationship with the textile sector in northern European countries.
During the fair Maroc in Mode AMITH signed a partnership contract with Messe Frankfurt for a future expansion as an international trade show. “The partnership will help us to expand global wide and allow us to go to the prime markets, especially Germany,” explained Tazi. The current political situation in Turkey might help the manufacturers but AMITH will not give a comment. “Companies are always looking for alternative places and we have yet a lot of new business contacts,” said Tazi. Some buyers and retail chains already made new contacts to producers in Morocco and will start working with them soon. “We appreciate the flexibility of the manufacturers who can deliver within six weeks from placing the order to delivery,” said one buyer from Germany. For the first time, five producers of leatherwear and leather goods exhibited at the fair. With the shoe and accessories segment the fair will present more total looks in the future.
Quick response is one of the Moroccan textile industry special skills and was represented with about 61 exhibitors. Revoltex Confection in Tanger for example has a production capacity of 100,000 pieces per month and can delivery in two weeks. The services are sewing, pressing, packing and final production. Among its clients are Inditex-Group, Cortefiel and Mango. Confection Salsabile in Tangier was founded in 1986 and produces with 700 operators five million pieces a year. “We can offer our services from development to production and delivery within five to seven weeks,” explained its director of commercial & communication Mohamed El Amine Bousfiha. Platform & Design produces six million pieces a year and offers sampling, sourcing, solution and customizing. The group runs five companies and delivers high-end fast fashion within six to eight weeks.
The Moroccan denim industry is one of the most integrated in the textile sphere as it offers a complete range of products from fabrics to finished garments. The denim business registered €1 billion sales in 2016 and employs 35,000 people. There are two established mills in Morocco and the country hosts about 30 dyeing houses and laundries compliant with international standards, and over 100 denim garment manufacturers whose production capacity is over 100 million pieces yearly, mostly aimed at export. Ecology is a main topic and the denim industry continuously adapts its production process to the latest ecological standards. Tazi noted, “We are constantly focused on innovative initiatives as four our new ‘Clean the Planet` initiative, a project, first launched by Denim Premiere Vision in April 2017, now happening in our shows and offering a 100 % Made in Morocco green denim collection designed by Francois Girbaud. The awareness for eco-friendly denim is a project of the 2014-build Moroccan Denim Cluster (MDC). The awareness is getting better. Starting with four members in 2015, now 22 denim companies are part of the non-profit organization.”
Ecological washings and treatments are for the 29 denim exhibitors a key target and were seen on almost all stands. But innovative styles were the first attraction. Active Line from Casablanca had a line of fashionable redone jeans. Leader wash, based in Casablanca, started in 2016 with eco washing and offers under the name ´Water Splash` special treatments by using minimal water and energy. Optimal results are 3D whiskers without washing. Lavasser born in 1993 and based in Casablanca offered a range of destroyed effects, laser and spraying details on jeans and jackets.
Med Sourcing & Elite Sportswear Group has a more than 16 years of experience as a manufacturer of highest quality garments for women, men and children. The company has a production capacity of 100,000 pieces per month, employs 700 operators and owns four manufacturing units in Casablanca. The full product services include high quality garment, embroidery, pattern construction, sampling, sourcing, trimming and delivery. Highlights of the collection are denim jeans, jackets and skirts with red rose embroideries and destroyed effects. Extremely destroyed effects were seen at almost all stands. Ecolo Rentel International offers all types of washes, industrial dyeing and special treatments. Its specialties are ecological washings with 100% waterless machines using only ozone. “Our laser machines are able to reproduce any kind of effect, drawing or image on all fabric type,” explained directeur commercial Chouki El Ouazi.
The Moroccan-Spanish company specializes in industrial washes, dyeing and unique treatments. Some highlights from the collection are vintage looks, acid wash jeans with stain effect spreads all over the garment, stonewash with pumice to lighten and used aspect, dirty washes with a special treatment bringing an additional color. It also offers bleach treatment with chlorine to lighten the color tone, waterless bleach, raw-wash, whiskers and snow effects.
For more information on trade shows check out DFV Group’s expocheck.com.