Even though the fair's title includes the term "run" everybody at Berlin's Marshall Haus seemed to be laid back and relaxed. And this atmosphere provided an ideal frame for all of the 82 brands showing there, as every single one of them stands for traditional productions, heritage and the passion for manufacturing.
This sixth edition was the first time that Selvedge Run took place in the broad light-flooded Marshall Haus on Berlin's Exhibition Centre. And it seemed to be the right decision: Exhibitors as well as visitors were overwhelmed. "It is a great fair, we have daylight and you can see the true colurs of our clothing," Mats Andersson from Indigofera said and most of the other exhibitors felt the same. In addition, he mentioned that he had more visitors than he had expected on his booth, such as retailers from the US, North Europe and Australia. Other exhibitors also emphasized Selvedge Run as a "perfect meeting place with very informed and a bit nerdy buyers."
Although the number of visitors has increased, some brands would have liked to see some more people voluntarily showing up, but this was probably caused by the fact that the Marshall Haus was not very easy to find, as ,among others, Katsu Manabe, Japan Blue, mentioned. However, he will return to thr next edition.
Is the new neighbor Panorama touching the exhibitors? "We know all our customers, so we are not looking for walk-ins from the other fair," Andersson said. In contrast, Guido Wetzels, Blaumann Jeanshosen, noted: "I thought there would be more traffic coming from the Panorama fair."
We have compiled our highlights for you here:
Coolest Couple: Jessica Böttcher of Pomadeshop with boyfriend Markus Betz
Most aesthetic Berlin trade show location: The Marshall Haus
Nicest guy: Indigofera’s Mats Andersson
Softest material: Indigo jacquard jersey used for the colorful coats by Pure Blue Japan
Must have denim piece: Denim kimono jacket by Yen Jeans