Big heat in Berlin–with clear blue skies and temperatures over 28 degrees the revolving giant popsicle in the entrance hall of Panorama Fashion Fair was more than inviting. Although Marc Cain, who was considered a draft horse in the last couple of years, didn’t take part this time, the atmosphere at the fair could be compared to a buzzing garden. The trend towards nature in fashion will be even stronger in summer 2019 and was already visible at many booths: Hanging gardens, huge flower bouquets, green smoothies–everything seemed fresh and colorful. As a result, sustainability is a movement that is part of every fair now: Xoon, the new section at Panorama, showcased brands such as Komodo, Knowledge Cotton and Lovjoi.
Carina Knoll, a buyer from Wiesbaden with over 30 years in the business (and dressed in Marc Cain from head to toe) said of the departure of her favorite brand’s head designer, Karin Veit: “Of course it is a pity, but not that important for us. There were a lot internal discussions at Marc Cain, so I am not that much surprised about their decision. I will buy the collection anyway–and I know how much I want to spend with them. For me Panorama is important to get an overview over the smaller and medium size brands. And I still discover some newcomers every now and then–that’s why I keep coming back. I have four stores in Wiesbaden with a big variety of brands, styles and price levels, so I have to see all fairs in Berlin.“
Erwin O. Licher, founder of Herrlicher, and Dennis Mauske, sales agent from Baden Württemberg, were in a splendid mood: “I don’t know why people are complaining that much in the market. We are really happy about our latest results,“ Licher said. Although it had a hard time a couple of years ago, now Herrlicher is back and kickin’. “We trust in the small and medium businesses–they made us big so we appreciate their work a lot,” said Licher about his customers and he added that the fair is still an important meeting point for him.
Anthony Crouwel, sales director international at Greenstone, has exhibited at Panorama from the very first beginning. “We are really happy here. Our main product, a feminine fashion jacket that is functional at the same time, sells really well! The customer’s needs are changing at the moment so the buyers and exhibitors need to be really aware and flexible.”
Marco Lanowy from Alberto, who presented his first sailing pants, feels that it is important to fight for Berlin. “If you want to have an exciting fair you need to be vibrant yourself,” he said. Of course, the fair has to keep on moving, but in the end it is all about the brands and the people. Lanowy thinks that Berlin has a great potential as fair destination and would like to join forces. On the other hand, he would love to see less Me-Too-collections and more fashion-forward thinkers around.
For Guido Johnen, creative director at Camel Active, said: “For us the fair was as expected. The first day was busy, the second day there were a little bit less people. We are at a new location now and happy here, although we are still looking for more international clients–the current customers we have also come and see us in our Düsseldorf showroom. “
Rainer Müller, CEO at Blue Monkey, was dissatisfied about the traffic situation. “There was a lot of trouble with the S-Bahn running between central Berlin and the fairground. And a big lack of taxis. I would really appreciate to have a shuttle service, at least to the big hotels,” Müller complained.
Sven Scheffer, sales manager for Germany at Chasin, commented the Nova Hall in a few words “The booths are getting better and better, but I would love to see more people around.”
Here ar our highlights:
The most inviting bar at Cartoon
The most martial look
The coolest leather jacket at Blue Monkey Jeanswear
Cutest sales agents at Xoom
The most beautiful bike at Chasin
The biggest popsicle