Over at the Bright side of Arena Berlin (pun intended), the trade show’s slightly shrunken offer could sort of be divided into three, not 100% coherent segments: Classic skatewear (Obey, Trasher, The Hundreds, etc.), urban wear/hip-hop and the more technical outerwear in the Outdoor Aesthetics area.
In the latter, especially clever accessories stood out, such as Mizu refill bottles, foldable Matador backpacks or robust Danner boots. Alchemy Equipment from New Zealand showcased its collection of smart outdoor-sports-meets-tailoring garments in muted colors, made from high-end materials and featuring clever detailing such as magnetic zip covers, detachable linings, waterproof finishes etc.
The Outdoor Aesthetics area also firstly hosted an own shop where gadgets and clothing from participating brands could be purchased on-site. Whilst reportedly its sales weren't exploding, it contributed to the idea of giving the show more of an entertainment character, an aspect which was also highlighted by co-founder Marco Aslim.
While the skate and street offer has been stronger in former times and some bigger names were missing, the installation of a large yellow skate court did help to transport the corresponding vibe. Several art installations and also the installment of the 7th Bright European Skateboard Awards on Tuesday night set a fun and matching entertainment frame for Bright.
The Glashaus area, which was used for brand presentations in former edition, was transformed into a (super busy!) food court this time.
Trend-wise, we are witnessing a comeback of early 2000s urbanwear brands and baggie styles: With Rocawear, Pelle Pelle and Ecko all serving interpretations of their classic styles and logos (the rhino!), the preparations seem in full effect.
And while we're excited to see if that look is really going to be pushed again, we are even more curious about the next chapter at Bright: Clearly some new ideas and measures will have to be taken to inject new power - maybe entertainment can help.
Here’s our compilation of highlights from the show:
Most original brand presentation: Bulleit x The Dudes
Label to watch: Autumn from Kreuzberg with a background in the BMX scene, who recently opened their first own Berlin store and have a solid fanbase in Japan
The trend item: Tracksuits and -tops
Boldest collection: Sweet SKTBS, making use of a colorful material mix including patent and fake fur
Best accessories: Colorful and super accessible back- and hip packs or wallets by Tools B.C 8000 from Korea
For more information on trade shows check out DFV Group’s expocheck.com.