Coming with a new logo, this fall/winter season’s ILM in Offenbach, Germany, presented the newest leather and travel goods from March 3 to March 5 on three floors and in one adjacent, smaller building, the Atrium. Every inch of the 13.000 sq. meters was fully booked by 300 exhibitors. When asked about how ILM manages to stay fresh and avoid being “boring,” the managing director of Messe Offenbach, Arnd Hinrich Kappe, had a confident approach: “As a trade show focusing on the professional aspect, we will never be boring for someone looking for good business.”
Established names sat right next to newcomer brands showing at ILM for the first time. Some of them seemed to have difficulties and pointed out that customers do not really care for new brands and only visit the booths they already know.
The product range on offer was vast: Classic leather bags in every shape and form, sustainable leather, non-leather bags and packs, luggage and much more (see below).
Several original and unusual product presentation/merchandising ideas showed the accuracy of Kappe's statement: "Exhibitors show the visitor how products should be displayed."
Next to luggage and leather goods, adjacent product categories also found a space at ILM, amongst these travel or dog accessories.
In comparison to previous editions, exhibitors were mostly content with the amount of visitors regardless of the floor they were on (as in the past, complaints about too few people coming up to the higher floors had come up). Only the rather new Atrium next to the main building seemed to have not worked out as intended, as exhibitors there were rather unhappy.
Here are some (trend) highlights from the ILM show grounds:
Strong branding and logos
Minimalist business backpacks
Colorful hardshell trolleys