White Milano will actually start one day earlier than in the past. It will kick off on Friday 22 September and will close on Monday 25 September.
For its new show’s four-day buyer-oriented format, White Milano will also organize a series of events and live happenings in order to better present and share its international scouting activities with visitors and insiders through social media.
“This new synergy will make Milan Fashion Week more attractive. It is a strong sign testifying the rebirth Milan and our country are now facing,” commented Massimiliano Bizzi, founder, White. “We wanted to give our enterprises the opportunity to be protagonists and profit as much as they could from the vast series of events happening in those days. Milan itself will be able to catalyze attention and presence of international fashion insiders.”