In 2017 Milano Unica, the Italian specialized textile show, will anticipate its September edition to July.
“Our choice to anticipate Milano Unica to July is a fast answer to changes that the fashion market is now facing,” commented Ercole Botto Poala, president of Milano Unica. “It will not be easy for companies to participate and bring their new collections two months earlier than our traditional appointment. I hope all companies can do their best in order to prepare a great show. Not everyone will be happy about such anticipation though I’m sure that new brands, especially those from womenswear, will visit the show. We are also sure our industry will be ready for astonishing the world and offer what the market needs. Our aim is to offer the best service in order to become “the” reference point for a specific ‘haute de gamme’ market.”