There were a surprising number of young, fresh brands at the show this season, including Esuri and its self taught young designer Wesley Wheeler. Wheeler, who makes all his clothing in Los Angeles, was sewing a bomber jacket collaboration on site. Next door sat a new transplant to LA via Paris, Bricktown World and its collection of tees and sweatshirts fashioned with whimsically pixelated hamburgers, doughnuts and cacti.
The Goods were on hand with their minimalist, handmade collection of laptop cases, sunglasses with cool folding cases, wallets and leather bracelets that double as measuring tapes. Retailing for around $150, the Los Angeles brand creates everything in the City of Angels and brings sophistication along with their simplicity. Kitty corner sat men’s jewelry line Koza. Working in silver, brass, black leather and even black diamonds, this hard edged, urbane line is also made in Los Angeles.
There were plenty of essentials collections including skin care and underwear, namely My Pakage. This brand started life as extreme sports underwear for men and has now branched out into men’s lifestyle including joggers, merino wool tees, loungewear and the brand’s super popular unisex sleepwear collection.
And don’t forget to pack the swimwear, especially trunks by colorful fave Sundeck. The brand showed off its Resort 2018 collection including micro prints, waterproof phone pockets for the daring, all with the brand’s iconic rainbow round the rear.
Drinks, food and coffee were on hand to keep the crowd comfy along with an opening party on the rooftop of local hangout the Standard Hotel. It’s daunting to be the only game in town, tradeshow-wise, but LA Men’s Market proved they can do it and do it in style.