Denim Première Vision is changing its location, positioning, dates and managing team.
The show recently announced that its May 23-24, 2018 edition will take place in Paris’ Parc Floral and now the following edition will happen at a new location too: in London, at Old Truman Brewery, near Shoreditch in the very heart of East London, in the fashion, art and culture district. This winter edition will also have new dates–December 5-6, 2018–which is different from the mid-November ones that were previously scheduled.
Henceforth, Denim Première Vision will be organized alternately in Paris, the global capital of fashion, and in a European city with a strong fashion influence. The aim is to encourage proximity with fashion and design markets while offering the sector new sources of inspiration.
The show will also reorganize its areas and present collections and products in a new, more efficient and contemporary scenography to further inspire visitors. Fashion tools have been redesigned and will be more instructive. Denim trends area and seminars will offer inspirations, analysis and guidance on the season's trends.
The show’s team is also being switched up.
Guglielmo Olearo, international exhibitions director for Première Vision, is also taking over the management of Denim Première Vision. He is replacing Chantal Malingrey, a member of the board who, alongside her role as marketing and development director for Première Vision and director of special events (Made in France Première Vision, The Sourcing Connection, Maison d’Exception) will now become the director of the pre-collections show, Blossom Première Vision.
Fabio Adami Dalla Val will be the show manager. “The denim market is evolving fast and this show is evolving with it,” he says. “For this reason we decided it is time it takes place in different cities that could be inspiring for insiders, according to always new trends influencing the denim and fashion markets.” He adds: “We also chose to move the show’s dates forward–as is the case of end of May and beginning of December. By those dates on the one side, the supply chain can be ready and present their new full collections, and, on the other side, brands and retailers can place orders and make final adjustments to their collections’ pre-production, according to real market feedback.”