At the end of Bright’s last edition in June, the good people behind the streetwear and skate trade show felt it was time to rethink their concept. So they rolled up their sleeves and came up with some fresh ideas.
For its upcoming edition in January (17-19), Bright is introducing three new segments on its usual grounds. The “Glashaus” part of Arena Berlin (former home to brands such as Nike Skateboarding, Converse or Obey at past editions) will become the show’s new ‘Urban’ area, housing brands from the wider field of modern hip-hop fashion. “We’ve already registered a few exhibitors from the urban/hip-hop field for around two years now, but we never particularly put a focus on the segment. The influence of hip-hop is super present and we would love to highlight that aspect as part of our culture,” said Thomas Martini, one of the Bright co-founders, pointing out that hip-hop fashion has much more to offer than just baggy pants, oversized tees and bling these days and that there are both avant-garde micro brands as well as long-established names who are currently breathing new freshness into the field. As a more conceptual space, the Urban area will additionally host exclusive DJ sets, live performances, exhibitions and a separated chill-out area, so brands are encouraged to bring in their ideas.
Adjacently, there will be a second new area focusing on the outdoor segment. Together with Berlin-based platform Outdoor Aesthetics, Bright wants to curate a selection of more streetwear- and lifestyle-minded outdoor and techwear brands that connect design with functionality.
“The whole outdoor topic is super exciting, hiking is omnipresent. It’s a super wide field – but there are a lot of brands, especially from the Asian and American market, who cater to a more niche urban/lifestyle customer and there is not platform for those yet”, said Martini.
Bright’s core segments streetwear, skateboarding and sneakers will continue to define the greatest part of the hall with accessories being especially highlighted in a new, dedicated Accessories section. There will also be a revamped version of the Sneaker Spot concept taking place.
The entire core part of the big hall will feature Bright’s new booth layout with a clean, unified design and extended, two-meter-high black back walls, which shall support a clearer show impression and simplify visitor guidance. Visitors shall be navigated along a single path – and that will not only tour the whole Bright area, but also its sister trade show Seek next door. For the first time in their co-existence at Arena Berlin, there will be two 3x4-meter-wide “tunnel” modules, connecting the shows at two transition points.