The Tommy Hilfiger Group, which is wholly owned by PVH Corp. has opened its second Flagship store in North America. Located in California at 157 N. Robertson Bou­levard in L.A.’s exclusive West Hollywood shopping district, the 6,600 square foot freestanding store is designed by the Tommy Hilfiger creative team in partnership with O’Neil Langan Architects.

The exterior features a redesigned tile façade in the brand’s signature navy with antique brass trim framing the entrance and exterior windows. The store’s inte­rior features trusses in nat­ural wood tones, restoring the building’s natural ceiling height and original Quon­set hut roof line. A mix of midcentury found pieces are paired back to tradi­tional American antiques. Architectural screens divide the men’s and women’s accesso­ries, and antique pieced mirrors accen­tuate custom pieced overdyed rugs and vintage décor accents.

A capsule collection of men’s red carpet tuxedo styles and one-of-a-kind vintage pieces complements the full range of Tommy Hilfiger collections.

“I love Los Angeles. The city is an iconic U.S. destination and the new West Coast flagship celebrates the brand’s long his­tory of involvement and collaboration in art and entertainment,” said Tommy Hilfiger. “Robertson Boulevard is the per­fect home for all our collections. L.A.’s unique style embraces the relaxed vibe, youthful spirit and irreverent attitude at the foundation of our brand philosophy.”

“We are pleased to be bringing the brand back to Los Angeles in a very visible way with a flagship in the heart of the enter­tainment capital of the world,” said Fred Gehring, CEO of The Tommy Hilfiger Group. “This opening is an important move in our efforts to further elevate the brand globally, and an exciting opportunity to continue the momentum of our global flagship strategy in one of the world’s most important locations. Robertson Boulevard, with its global significance and blend of luxury meets accessibility, is the perfect location for the brand.”