Tom Tailor Holding AG remained on its growth path in the fourth quarter of 2012. With its two umbrella brands, Tom Tailor and Bonita, the Company generated like-for-like growth of 1.8% in its retail stores between October and December. This growth was predominantly attributable to the Tom Tailor Retail segment which increased sales by 34.4% in the quarter under review. On a like-for-like basis, sales rose 15.4%. E-commerce business saw particularly growth at 41.3%. Bonita, however, performed only slightly better than the generally weak market in Q4 2012. Between October and December, like-for-like sales at Bonita fell by 4.0% compared to the prior-year quarter. In December, Bonita reported a like-for-like sales decline of 8%. The brand developed slightly better than the overall market, which closed the month of December with a decline of 9%.
“Tom Tailor Retail has managed to achieve like-for-like sales growth in every quarter over the past four years. Bonita, on the other hand, could not escape the general market situation in the final quarter 2012. The mild temperatures were the primary cause of falling below our expectations. We are confident, though, that by shortening the product development process, Bonita can be returned to its like-for- like growth path on by the endof 2013”, said Dieter Holzer, CEO of Tom Tailor Holding AG.
As of 31 December 2012, the Tom Tailor Group held around 1,300 retail stores throughout Europe, of which 315 were Tom Tailor retail stores (31 Dec 2011: 248) and 982 were Bonita stores (31 Dec 2011: 949). During 2012 the Group opened 100 retail stores.