Tiger of Sweden today opens its first menswear Shop-in-shop in the German capital, located at Galeries Lafayette.

Over a total space of 30sqm the shop carries the whole assortment of the brand’s men’s line including jeans, shoes and accessories.

The new store features a new concept that is based on clean architecture. Black, white and grey dominate the colour palette. The store is completed with steel and aluminium furniture.

The store concept will also feature in the flagship stores that are planned to open in Amsterdam, London and Capetown this year.